Manager, Downstream Marketing

Manager, Downstream Marketing for our Acute Care business, you will help define, develop, and implement the brand strategy for specific products, product lines, lines of business, or on a company-wide campaign basis.

What you will do:

• The Manager, Brand Marketing is the brand expert who sets strategic direction and ensures execution for portfolio growth through development and execution of marketing campaigns and strategies, portfolio development, internal and external education strategies, and customer engagement campaigns.
• In alignment with global strategy, set annual and long-range brand/indications strategy to achieve required growth, profit and market share targets
• Create/distribute scalable assets, tools, marketing campaigns (“menu”) and best practices which can be localized for maximum impact
• Identify education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value in collaboration with internal teams.
• Development of trust and strong relationships with local marketers, sales professionals, internal stakeholders, and key customers.
• In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams, creation of Annual Marketing Plan and portfolio roadmap over 3-5 year horizon
• Work with leadership to forecast demand
• Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products
• Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy.
• Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity
• In partnership with Sales Education, identify internal training needs and create relevant content and training programs
• Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights
  
  

What you will need:

Required:

• Bachelor’s degree required
• 8+ years of work experience required
  
  

Preferred:

• MBA preferred
• 5+ years medical device or marketing experience preferred
• 2+ years of people management experience preferred
  
  

Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.