Graphic Design Manager

Manager, Marketing Design

Department: Marketing

Reports To: VP of Marketing

Location: Bowling Green, KY / On-site

SUMMARY

Inked Brands is seeking an experienced, strategic, and inspirational leader to guide our marketing design team, including Senior Marketing Designers. As Marketing Design Manager, you will lead the vision, execution, and performance of creative marketing initiatives that support influencer-driven ecommerce. You will oversee brand consistency, elevate creative output, and foster a culture of design excellence. The ideal candidate combines strong leadership, aesthetic vision, and a deep understanding of ecommerce and consumer behavior.

WHAT YOU’LL DO

• Lead and mentor the marketing design team, including Senior Designers, ensuring alignment with brand vision and business objectives.
• Oversee creative direction across all marketing channels including email, social, ecommerce, product launches, and campaign visuals.
• Collaborate cross-functionally with Brand Management, Product Development, and Marketing to develop and maintain brand strategies.
• Approve and refine brand guidelines and campaign strategies for all Inked-managed brands.
• Drive innovation by identifying and implementing creative trends, tools, and process improvements.
• Ensure all marketing communications are visually compelling, consistent, and performance-driven.
• Lead reviews of campaign performance using analytics and customer feedback, steering future creative direction.
• Direct creative briefs, timelines, and deliverables for key marketing initiatives and seasonal campaigns.
• Partner with Ecommerce and Web teams on user experience enhancements and design execution across digital platforms.
• Provide art direction for major product or lifestyle photoshoots, setting visual tone and storytelling vision.
• Champion a collaborative, high-performance, and creative team culture.

WHAT YOU’LL BRING TO THE TABLE

• BA or BFA in Graphic Design, Marketing, or related field preferred; or 5+ years of design or creative leadership experience preferred. Will consider combination of the two.
• Strong portfolio showcasing experience leading multi-channel marketing campaigns.
• Expertise in Adobe Creative Suite, Canva and/or other design management platforms.
• Experience mentoring designers and leading creative reviews.
• Deep understanding of ecommerce, direct-to-consumer marketing, and brand storytelling.
• Proven ability to manage multiple projects and timelines in a fast-paced, high-growth environment.
• Excellent communication, presentation, and collaboration skills.
• Data-informed mindset with ability to balance creative ambition with strategic business goals.
• A natural leader who embodies the values of excellence, accountability, and enjoyment.

Apply Here:

https://inkedbrands.bamboohr.com/careers/401