GM Sales & Rental Operations

Job Details

Description

Would you like to be part of a focused, dedicated team? Do you want to work and grow with other motivated, ambitious people?

Wagner Equipment Co. offers challenging career opportunities, extensive training and employee development along with an opportunity to grow your career and thrive under Wagner’s reputation for excellence. We offer excellent benefits and supply you with the tools you need to maximize your potential and grow within Wagner.

Benefits Include

• Paid Time Off (PTO) Plan - Up to 96 hours of PTO in your first year + 8 company paid holidays
• Medical, dental, and vision insurance
• Life and AD&D Insurance
• Retirement Plans - 401K and Roth 401K , eligible employees can receive a company contribution up to 7%
• Tuition Reimbursement
• Employee Assistance Program (EAP)
• CEFCU- Citizens Equity First Credit Union - Employees have access to services include payroll deductions savings, accounts, loans, VISA card, and more.
• Additional Benefits include: Unum Supplemental life Insurance, Aflac Critical Illness + Accidental Insurance, ID WatchDog and discounted employee phone plans.
  
  

The General Manager of Sales & Rental Operations leads the execution, performance management, and process optimization of the sales, rental, and used equipment operations. This includes responsibility for sales support functions, rental logistics, systems management, used equipment strategy, pricing, and profitability, with a strong focus on leveraging data and systems to improve efficiency, accountability, and profitability. The GM fosters cross-functional collaboration, implements consistent practices across locations, and supports the company’s vision of “One Professional Team.”

Pay Rate: $124,391.23 - $171,033.86 Annually

Pay rate is dependent upon education & experience.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Oversee management and operations of sales and rental support including quoting, invoicing, order flow, inventory coordination, shop coordination, and fleet logistics.
• Determine pricing and marketing strategies for accurate used equipment listings.
• Lead monthly reviews of used inventory performance vs. budget and adjust pricing or rollout schedules as needed.
• Maintain consistent execution of policies, programs, and processes across all regions and departments.
• Partner with Sales Managers, Rental Managers, and Used Equipment Managers to solve bottlenecks, forecast needs, and support field execution.
• Ensure data accuracy across key systems (DBS, CRM/SalesLink, Wynne) and lead efforts to improve data quality and reporting functionality.
• Develop and manage performance dashboards, metrics, and operational KPIs for visibility and decision support.
• Collaborate with IT and Business Intelligence to streamline workflows and automate reporting processes.
• Participate in and lead cross-functional projects related to systems upgrades, rental programs, or process re-engineering.
• Facilitate cross-branch alignment of tools, processes, and system usage.
• Work closely with senior leadership to align operational practices with strategic priorities.
• Serve as the key liaison between Sales, Rental, Shop, Accounting, and Corporate Admin functions.
• Promote a culture of proactive safety awareness and adherence to all company and regulatory safety protocols.
• Provide direction, coaching, and accountability to a geographically distributed team.
• Support recruitment, training, performance reviews, with a focus on empowerment, accountability, and professional growth.
• Prepare and manage the budget for used equipment, sales, and rental operations.
• Other duties as assigned by manager
  
  

Supervisory Responsibilities

• Direct reports may include: Used Equipment, Sales, and Rental Operations Managers, Analysts, Coordinators, and other operational support staff across multiple locations.
• Hires, trains, and directs a staff, sufficient to safely and efficiently perform their duties
• Provides on-going performance feedback, and conducts timely annual performance reviews, making recommendations for status or salary adjustments
  
  

Required Education And Experience

• Bachelor’s degree in business, Operations, Supply Chain, or related field required.
• 7+ years of progressive leadership experience in sales or rental operations, preferably in the heavy equipment or industrial services sectors.
• Experience in managing used equipment lifecycle and sales forecasting.
• Demonstrated experience in leading operational teams, managing change, and working across departments.
• Experience managing operational support across multiple locations or business units.
• Proficient in Microsoft Excel, Power BI, or similar analytics tools.
• Experienced in CRM and rental systems.
• Strong understanding of data governance and operational data reporting.
  
  

Additional Eligibility Requirements

• Master’s degree or advanced training in analytics, systems, or operational leadership preferred.
• Experience with SalesLink, DBS, and iRental preferred.
  
  

Physical Demands & Competencies

• Standing, walking, talking, sitting, use of hands & hearing
• Sedentary work that primarily involves sitting/standing but may require occasionally lifting and/or moving up to 25 pounds
• Data Entry, telephone, reading/writing, reasoning, organizational, communication & math skills
• Safety & Product Knowledge
• Operations planning and execution
• Data-driven decision-making
• Cross-functional leadership
• Systems thinking and process design
• Communication and stakeholder management
• Team development and coaching
  
  

Travel Requirements

• 1-25%
  
  

Work Environment

• Noise: Quiet
• Indoors and Outdoors
  
  

Other Duties

Job Offers are contingent upon all required pre-employment screenings which may include but are not limited to background checks, drug/alcohol testing, fit for duty testing, and any other job-related tests/screenings.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently.

Wagner Equipment Co. is an EEO/AA/Veterans/Disabled employer.