Sales & Marketing Coordinator

Description

ROLE PURPOSE:

We’re seeking a dynamic Sales & Marketing Coordinator to own sales and marketing support initiatives. As a Sales & Marketing Coordinator, your mission is to ignite our sales and marketing team's potential by streamlining processes, fostering dynamic collaboration, and ensuring every detail aligns for success. You will be the heartbeat of our sales and marketing operations, driving efficiency, and supporting our team to exceed targets and deliver exceptional customer experiences. With your passion for organization and proactive approach, you will transform challenges into opportunities, propelling our sales performance to extraordinary heights and fueling our company's growth.

Key Responsibilities

Distributor Relationship Management -

• Create and coordinate monthly distributor promotions, create promotional sheets for partners.
  
  

Sales Asset Creation -

• Partner with design team to build out planograms, sell sheets, and other items to assist the sales team.
• Pack and fulfill point of sale assets, VIP retailer kit boxes, sales rep demo kits, etc.
• Manage astro-loyalty programming, create messaging, select promotional offers, analyze results.
• Create monthly sales PowerPoint informing field sales team of promotions and Brand priority messages.
• Write monthly sales emails for B2B customers, request creative assets from the design team.
• Order sample products and POS assets for retailers.
• Live product demonstration / cutting coordination.
  
  

Tradeshow & Retailer Event Coordination -

• Pack crates and organize materials required for 2 national trade shows annually and 10+ regional shows.
• Order sample products & SWAG.
  
  

Distributor / Retailer Plant Tour Coordination -

• Host distributor and retailer partners at our office and manufacturing plant to assist in business building. Coordinate travel, arrange meals, create agenda for visit, and ensure a positive visit.
  
  

Marketing Support -

• Design and order SWAG and build custom boxes for influencers and press to support brand awareness growth, in partnership with the brand team.
• Order sample products for events.
• Request sales tracking for new item innovation with Nielsen and other data providers.
• Manage marketing communication calendar in Asana.
  
  

Requirements

QUALIFICATIONS

• Bachelor’s degree in a relevant field from an accredited university or equivalent business experience
• 3+ years of experience in sales support and/or marketing role.
• Must have computer skills, including proficiency with Microsoft (i.e., Powerpoint, Excel, etc.).
• Experience with data entry and ERP systems required.
• Experience with Salesforce or other CRM systems strongly preferred.
• Must have advanced Excel skills.
• Experience in CPG or pet industry strongly preferred.
• Ideal candidates will be detail oriented, able to navigate conflicting priorities, a proactive planner, and highly communicative with strong people skills.
  
  

Benefits

• 4% 401k match
• Medical, Dental and Vision insurance
• Company paid Short-Term and Long-Term Disability
• 100% company-paid life insurance
• Paid holidays
• PTO
• Fitness reimbursement
• Employee discounts on pet food and treats and Pet Insurance
  
  

Reporting Structure

• Reports to: Shopper Marketing Manager
  
  

Location

This will be based on-sight in Green Bay, WI.