Senior Manager, Upstream Marketing

Performs analyses and prepares forecasts and recommendations in the areas of product preferences, sales coverage, market penetration, market practices and sales trends. Researches market conditions to determine potential sales of a product

What You Will Do

• Advise on the organization's major competitors
• Anticipate and proactively counteracts the different types of competition that will be faced in the future
• Understand and drive improvement in market penetration and competitive positioning
• Optimize our offering for current and prospective customer needs
• Build lasting relationships with existing key opinion leaders and foster new relationships
• Analyze unmet needs to identify and implement product and service opportunities. Able to summarize qualitative and quantitative studies, drawing actionable conclusions for the business. Determine strategies based on market research results
• Translate customer input into unmet needs. Validate key assumptions and variables that factor into the conclusions of market research
• Anticipate market trends and proactively adjusts strategy based on healthcare environment
• Raise coworkers' awareness of industry standards, practices, and guidelines
• Manage team in leading the new product development process new product development process from start to finish, engaging key internal stakeholders along the way
• Collaborate cross-departmentally to participate in the NPDP process
• Guide the execution strategy for broader portfolio segment
• Educate and advise team on building portfolio strategy competency
• Communicate long-term portfolio segment strategy to key stakeholders to gain organizational alignment
• Lead product life cycle management of the portfolio from launch to obsolescence
• Partner with R&D to anticipates future needs and the strategic assets needed to compete
• Assess and communicate to leadership when changes need to be made in the organizations brand architecture
• Partner with Clinical Affairs to generate clinical trials, research grants, and cost-benefit analysis papers to support clinical claims strategy
• Guide teams in linking the marketing budget to customer acquisition and retention objectives
• Understand market dynamics that may impact Marketing Objectives in the future and make proactive recommendations to marketing strategy anticipating future market
• Lead team to build market strategy and make recommendations on new market segment opportunities
• Lead others to use appropriate benchmarks and documents key assumptions when developing forecasts
• Lead a team to develop and incorporate the product lifecycle management (PLCM) plan into the initial strategy
• Manage price competition and assures alignment with overall business unit pricing goals
• Monitor effectiveness of all marketing channels and promotional campaigns
• Establish company and industry best practices for business performance analysis
  
  

What You Need (Required)

• Bachelor’s degree required
• 10+ years of work experience required
• People management experience
• Medical Device experience
  
  

What You Need (Preferred)

• MBA preferred
• 7+ years medical device or marketing/sales experience preferred
  
  

Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.