Director of Events and Appointment Scheduling

Benefits:

• Events
• 401(k)
• 401(k) matching
• Bonus based on performance
• Company parties
• Competitive salary
• Flexible schedule
• Free food & snacks
• Opportunity for advancement
• Profit sharing
• Training & development
• Vision insurance
  
  
  

Position Summary

We are seeking a dynamic, organized, and results-driven Event Director to oversee event strategy, coordination, and appointment scheduling for high-traffic venues such as state fairs, home and garden shows, expos, and festivals. This role is responsible for driving lead generation through face-to-face engagement and ensuring seamless appointment follow-up with our sales team.

OBJECTIVES

Event Strategy & Planning

• Event planning and management
• Locating and hosting events
• Identify and secure booth space at regional/state fairs, home shows, and expos
• Develop and manage the annual event calendar and budget
• Coordinate logistics including booth setup, materials, staffing, and travel
  
  
  

Lead Generation & Appointment

• Design processes for capturing and converting event leads into scheduled sales appointments
• Supervise event staff or brand ambassadors in real-time lead generation
• Implement and maintain digital and manual tools (e.g., tablets, CRM, calendars) for accurate appointment scheduling
  
  
  

Team Management & Training

• Recruit, train, and manage event staff and appointment setters
• Ensure team adheres to brand standards and delivers exceptional customer experiences
  
  
  

Marketing & Promotion

• Collaborate with the marketing team to develop event-specific promotions and materials
• Monitor competitors and industry events for new opportunities
• Goals: Maximize attendance, attract exhibitors/sponsors, drive media coverage.
  
  
  

Data & Reporting

• Track KPIs: number of leads captured, appointments scheduled, show-to-sale conversion rates
• Provide post-event performance reports and ROI analysis
  
  
  

Education And Experience

• 3–5+ years of experience in event management, trade show coordination, or field marketing
• Proven success in lead generation and appointment setting at live events
• Strong organizational skills and attention to detail
• Comfortable using CRM and calendar tools (Salesforce, HubSpot, Calendly, etc.)
• Excellent communication and team leadership abilities
• Ability to work evenings/weekends during events as needed
• Experience in solar, home services, or similar industries is a plus
  
  
  

Preferred Qualifications

• Background in sales or marketing
• Knowledge of regional/state fair circuits and consumer expos
• Ability to manage multiple events simultaneously
  
  
  

Flexible work from home options available.