Analyst, Go-to-Market Acquisition

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The position will manage and carry out a diverse range of assignments, projects, and activities to enable successful customer acquisition across the East Business’s deregulated energy markets.

The East Business markets and sells electricity to residential and small business customers throughout deregulated energy markets in the U.S. The primary responsibilities of this position include customer acquisition strategy for the East’s deregulated power markets and delivering on customer and financial goals. Acquisition strategy includes the areas of product, pricing/margin, channels, customer experience, and supporting partnerships. Position works cross-functionally with other key departments to execute acquisition strategies including Sales, Marketing, Operations, Product Development, Legal/Regulatory, Analytics, Finance, and IT.

Essential Duties/Responsibilities

• Drives and develops acquisition strategies based on consumer & market insights and business/brand growth objectives
• Leads the development of segment analytics and market insights to guide market and segment plan development
• Develops channel-specific segmentation, targeting, margin, and referral strategies for acquisition marketing efforts
• Leads the performance and understanding of customer segments through analytics, sales performance tracking, management reporting, and decision support
• Sponsors and leads deployment of key acquisition strategies working with other functions including Sales, Marketing, Operations, Product Development, Legal/Regulatory, Analytics, Finance, and IT
• Monitor competitive intelligence to better understand the competitive landscape and market dynamics, and develop actionable insights that can be turned into practical solutions
• Drives overall cross-serve / up-serve product, channel & segment strategy
• Manages targets and ongoing performance against key metrics including customer count, market share, unit margins, cost-to-acquire, products per customer, and consideration
• Defines acquisition customer lifecycle journey including customer communication strategy, and leads cross-functional programs to bring the journey to life
• Supports the financial forecasting process by preparing key inputs and working with Financial Planning/Accounting to develop monthly forecast updates
• Develop, prepare, and present management performance reporting for key weekly/monthly performance discussions
• Working understanding of key systems involved in sales and customer support processes
• Develops documents or presentations on key projects, processes, and issues as appropriate to keep management informed and drive decision-making.
• Lead/Support integration of strategies, channels, and customers associated with Mergers/Acquisitions as needed
  
  

Working Conditions

• Open office environment.
• Hybrid work schedule; a combination of working remotely from home and 3 days a week in the office
• Some overtime required as special projects arise.
• Minimal Travel required
  
  

Minimum Requirements

• 1+ year work experience in energy markets, customer portfolio management and/or product management
• Working knowledge of deregulated power markets in U.S. states
• A bachelor’s degree from an accredited college or university is required.
• Business Analysis, finance, marketing, or strategy experience preferred
  
  

Preferred Qualifications

• Experience using reporting dashboards (Power BI, Spotfire, Tableau)
• Master’s degree from an accredited college or university
  
  

Additional Knowledge, Skills And Abilities

• Strong computer and analytical skills, including proficiency in MS Office.
• Detail-oriented and highly organized.
• Thorough understanding and ability to apply marketing and technology principles.
• High integrity, energy, enthusiasm and tenacity.
• Proven commitment to delivering projects on-time.
• Effectively communicate to a wide range of audiences in both written and oral form.
• Advanced project and people management skills
  
  

Physical Requirements

• Occasionally requires lifting as appropriate to perform duties and responsibilities.
  
  

NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Vet/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

Official description on file with Talent.