Marketing Coordinator

Job Details

Description

POSITION TITLE: Marketing Coordinator

DIVISION: Marketing & Communications

REPORTS TO: Marketing & Communications Manager

FLSA STATUS: Non-Exempt, Full-time, starting at $21.00

Purpose of Position

The Marketing Coordinator contributes to overall brand, content, creative, social and marketing strategies. Qualified individual will be a driven communicator, a planner, digitally savvy and creatively-minded.

Essential Duties And Responsibilities

The following duties are normal for this position. These are not construed as exclusive or all-inclusive. Other duties may be required and assigned.

• Manages Department social media channels. Schedules content, monitors platforms, and owns day-to-day engagement. Assists in content strategy and creation.
• Manages Department website. Updates and maintains website ensuring up-to-date content. Implements best practices for meta descriptions, readability, focus keywords, etc.
• Tracks, evaluates and analyzes metrics and provides recommendations for future strategy and campaigns.
• Assists the marketing team with the development, execution, and optimization of paid social media and Google ads.
• Creates plans and oversees budgets for search engine optimization (SEO) and pay-per-click ads (PPC).
• Assists with advertising traffic.
• Proficient with video and photo editing tools, digital media formats, and HTML.
• Researches and initiates problem resolutions; provides input to Marketing & Communications Manager and Marketing & Communications Director regarding requests for new or enhanced services.
• Assists with market research, such as focus groups or surveys, to measure customer satisfaction, identify demand for existing and new services, and develop effective marketing strategies.
• Provides copywriting support and content recommendations that reinforce Department-wide branding efforts.
• Positively promotes the image of Carmel Clay Parks & Recreation.
• Cultivates and advances a positive environment for both customers and employees.
• Engages with targeted audiences within the community through interviews, focus groups, meetings, social media, etc.
• Responds to member, guest, and community questions, suggestions, and complaints related to Department.
• Coordinates the production and distribution of marketing collateral in partnership with marketing team.
• Monitors and maintains content across different platforms.
  
  

Knowledge, Skills & Abilities

• Ability to communicate effectively on an individual and group basis and in public meetings; includes ability to speak and write clearly.
• Ability to organize and direct work of self and others, and to apply principles of persuasion and influence over others in a professional capacity.
• Knowledge of social media best practices including ability to create branded posts (reels, video, graphics, etc.) utilizing trends.
• Knowledge of marketing principles with ability to assess needs, design and implement a successful marketing and communications plan.
• Working knowledge of design and video software such as InDesign, Photoshop, Illustrator, Premiere Pro, iMovie, and Canva.
• Ability to compile, review, classify, prioritize, analyze, and present data.
• Excellent organizational skills and attention to detail.
• Demonstrate a positive, can-do approach to challenges.
• Ability to operate a personal computer utilizing Microsoft Office Suite, Adobe Creative Suite and other software applications as may be necessary to perform essential job functions.
• Ability to exert light physical effort, which may involve the lifting, carrying, pushing, and/or pulling of objects and materials weighing 5-10 pounds.
• Ability to work extended periods of time at a keyboard or workstation.
• Essential functions are regularly performed without exposure to adverse environmental conditions.
• Ability to maintain a valid Indiana Driver’s License.
  
  

Minimum Qualifications

• Bachelor’s Degree (B.A./B.S.) in marketing, journalism, public relations, or other related fields.
• Minimum of 1-3 years relevant work experience; or equivalent combination of education and experience.
• Previous experience working in municipal government or parks and recreation is preferred.
• Must pass a background check that encompasses national, state, and local searches, throughout employment.
• Must pass a pre-employment drug screen.
  
  

The Carmel/Clay Board of Parks and Recreation is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without unlawful discrimination on the basis of race, color, religion, national origin, gender, disability, sexual orientation, gender identity or expression, family or marital status, ancestry, age, veteran status, or any other legally protected status.