Marketing Director, Alpha - $100,000/year USD

LOCATION ALERT: This position requires you to be on-campus in Austin, Texas.

Have you mastered the art of social media influence? Can you transform your digital wisdom into actionable lessons for tomorrow's content creators? Alpha High School's innovative AlphaX program is the launching pad where driven teenagers develop powerful personal brands and emerge as digital trailblazers.

We're searching for a social media virtuoso who understands the perfect alchemy of engagement, content strategy, and community cultivation. You'll mentor students directly, helping them build meaningful audiences while leveraging cutting-edge AI tools and proven growth strategies. Consider yourself part viral content architect, part brand coach, part innovation guide – simultaneously nurturing 50 emerging digital identities.

If you've successfully cultivated your own digital following, can decode the science behind content virality, and possess the talent to transfer these skills to others, we want you on our team. Join our mission to empower the next wave of digital influencers.

• The Alpha advantage includes:
• Attractive salary package with comprehensive benefits
• Clear pathways for professional advancement
• Moving assistance for exceptional candidates
• Cutting-edge technological resources at your fingertips
• The chance to revolutionize educational approaches
  
  

Ready to transform ambitious teenagers into tomorrow's digital thought leaders and content creators? Submit your application today and become part of our exceptional team!

What You Will Be Doing

• Develop and lead immersive workshops that teach students practical strategies for authentic social media growth
• Provide personalized coaching on content development, from conceptualization to enhancement with AI tools
• Mentor students in transforming their unique expertise into compelling personal brand narratives
• Cultivate critical thinking skills focused on meaningful engagement metrics beyond surface-level interactions
• Facilitate connections between students and established digital creators in relevant fields
• Impart battle-tested strategies that deliver results in today's ever-evolving social media ecosystem
  
  

What You Won’t Be Doing

• Recycling obsolete social media strategies that no longer resonate
• Focusing on superficial metrics that don't translate to meaningful engagement
• Managing the school's institutional social media presence
• Drowning in paperwork and administrative responsibilities
  
  

Marketing Director Key Responsibilities

Your core mission is to equip students with the skills to build genuine, interactive audiences centered around their unique passions, while simultaneously developing their practical digital marketing capabilities for real-world application.

Basic Requirements

• Proven track record in social media strategy, content development, and audience cultivation for individuals or organizations
• Demonstrated success in building and nurturing online communities
• Comprehensive knowledge of contemporary social media landscapes and effective methodologies
• Practical expertise with content creation software and artificial intelligence platforms
• Exceptional mentorship abilities with a natural talent for connecting with Generation Z
• Verifiable success in establishing your personal digital presence
• Superior verbal and written communication capabilities
• Commitment to working on-location in Austin, TX (relocation support available)
• Authorization to work in the United States without requiring visa sponsorship
  
  

About Alpha

Want to join a learning rebellion that’s transforming the traditional classroom?

Alpha School is on a mission to reshape education with a bold approach that harnesses AI to accelerate learning and unleash student potential.

They don’t play by the old rules.

Alpha is creating a new paradigm where students master core academics in just two hours a day, freeing up time for hands-on, passion-driven learning that truly prepares them for the real world.

Alpha School is rewriting the rules of education.

Sounds too good to be true? It’s not.

There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

Working with us

This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $50 USD/hour, which equates to $100,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.

Crossover Job Code: LJ-4909-US-CoralSpr-MarketingDirec.011