Head of Biopharma Product Marketing

Job Title: Head of Product Marketing - Biopharma

Location: San Francisco Bay Area

Reports To: Co-Founder & Chief Business Officer

About Citizen

At Citizen Health, we have a singular mission: to improve the lives of the 400+ million people suffering from rare and complex conditions. Leveraging our AI-powered data platform, we empower patients with seamless access and control over their health data that they can share across our multi-sided ecosystem with caregivers, providers and researchers to illuminate better treatment and support options, while bringing therapies to patients faster. We support thousands of patients, work with a rapidly growing network of patient advocacy organizations, and innovate with leading biopharma organizations to accelerate therapies, always ensuring patients remain at the center.

The Role

We're seeking our first Head of Product Marketing for our Biopharma offerings. You will define how the market understands longitudinal health data platforms and AI-driven patient engagement for pharma R&D can uniquely position us in the market and clearly articulate our value to our partners. This is a hands-on, player-coach role where you'll build the strategic foundation while executing day-to-day marketing activities. You'll own positioning, messaging, and go-to-market strategy while creating the tactical assets that drive revenue growth.

What You'll Do

Strategic Leadership

• Define market positioning and messaging for our platform in the pharma services landscape
• Develop comprehensive go-to-market strategies for key pharma market segments
• Create compelling value propositions that resonate with clinical operations, medical affairs, and R&D executives
• Build competitive intelligence and positioning frameworks
  
  

Hands-On Execution

• Create core marketing assets: pitch decks, case studies, whitepapers, and technical content
• Design and execute targeted campaigns for pharma decision-makers
• Plan and manage conference strategy and presence at key industry events (SCOPE, BIO, DIA, therapeutic area meetings)
• Develop sales enablement materials and support revenue team with prospect engagement
• Own biopharma website content, messaging, and digital presence
  
  

Market Development

• Educate the market on the value of longitudinal patient data + AI for drug development
• Build thought leadership content showcasing our unique patient engagement capabilities
• Develop customer success stories and case studies that demonstrate ROI
• Create content that bridges complex technical capabilities with business outcomes
  
  

Team Building (Future)

• Build and lead a lean, high-performing marketing team as we scale
• Manage contractors and agencies for project-based work
• Establish processes and frameworks for marketing operations
  
  

Who You Are

Required Experience

• 7-12 years of product marketing experience with 4-5+ years selling data products and services into pharmaceutical companies
• Deep familiarity with the clinical research space, real world data and the clinical trial landscape
• Track record at B2B companies serving pharma (CROs, health data platforms, clinical trial tech, digital health)
• Experience at Series A/B stage companies is strongly preferred
• Proven ability to create compelling technical marketing content for scientific audiences
• Demonstrated ability to lead strategy while also driving hands-on execution and rolling up your sleeves
  
  

Domain Expertise

• Deep understanding of pharma R&D processes, decision-making, and buying cycles
• Experience with real-world data (RWD), patient registries, clinical technologies, or adjacent markets
• Knowledge of pharma conference landscape and industry publications
• Understanding of regulatory considerations in pharma marketing
  
  

Skills & Traits

• Player-coach mentality: Comfortable doing hands-on work while thinking strategically
• Startup DNA: Moves fast, thrives in ambiguous environments, resourceful with budgets
• Analytical mindset: Connects marketing activities to revenue outcomes
• Strong communication: Can translate complex technical concepts into compelling business value
• Collaborative: Works effectively with scientific, clinical, and sales teams
  
  

Preferred Background

• Track record launching new products or services to pharma market
• Content creation experience for technical B2B audiences
• Event marketing experience in healthcare/pharma
  
  

What We Offer

This is an opportunity to be the founding marketing leader at a company transforming healthcare data and AI. You'll have the autonomy to build marketing from the ground up while working with cutting-edge technology that directly impacts patient outcomes and drug development.

Location: San Francisco Bay Area (office located in San Mateo - in-office work 2-3 times a week)

Compensation: $175k-210k base salary + equity and benefits

Citizen Health is an equal opportunity employer committed to diversity and inclusion.