Director of Ecommerce

Renew Wellness Brands is seeking a seasoned ecommerce leader to build, optimize, and scale its DTC business across digital channels in our Franklin, TN corporate office. This role will own the strategic development and day-to-day execution of the brand’s ecommerce presence, driving revenue growth, customer acquisition, and an exceptional online experience. The ideal candidate brings deep technical expertise, a data-driven mindset, and a proven track record in scaling DTC businesses, ideally in the health and wellness space. As a key member of the team, this individual will lead cross-functional collaboration, manage external partners, and foster a high-performing, results-oriented culture.

Essential Functions

• Builds and Optimizes DTC Ecommerce Business- Leads, develops, and executes DTC ecommerce, collaborating internally and externally to ensure alignment and desired outcomes. 
• Drives Revenue Growth and Customer Acquisitions- Develops and executes strategies to achieve revenue, profit, and conversion rate targets, leads initiatives for customer acquisition, retention, and lifetime value optimization, and monitors performance metrics to identify growth opportunities.
• Enhances Customer Experience- Owns the customer journey, ensuring an exceptional experience by implementing personalization, UX, and content strategies, and leveraging data-driven insights to continuously improve website performance and adapt to evolving customers needs.
• Data Analytics and Performance Measurement- Defines KPIs and metrics to measure success and guide decision making, uses analytics tools to track and report on ecommerce performance, identifying areas for improvement, and builds predictive models to forecast revenue and customer needs.
• Team Leadership and Development- Builds and leads a high-performing ecommerce team, fostering collaboration and innovation, manages partnerships with external vendors, agencies, and developers, and cultivates a culture of ownership, proactiveness, and results-driven performance.

Core Competencies

• Team Management- Leads and manages teams, collaborates with cross-functional teams, and works with external vendors and agencies.
• Strategic Thinking- Utilizes strategic and tactical skills to combine strategic vision with hands-on execution to deliver measurable results.
• Results Orientation- Proactively pursues results with high ownership and commitment.
• Analytical Thinking- Employs a data-driven mindset, using strong analytical and problem solving skills. 
• Creativity and Innovation- Generates new and innovative approaches to problems, challenging pre-existing conceptions and offering alternatives.
• Customer Orientation- Has a passion for enhancing the online shopping experience and understanding customer needs and behaviors.
• Collaboration- Able to work cross functionally and influence stakeholders at all levels.

A Little About Us

At Renew Wellness Brands, we build ecommerce stores with great subscription options at their core. We exist to provide our subscribers with products that renew and improve their lives, all with a shopping experience that offers convenience and the ability to automatically renew an order. In short, “We exist to renew you!” is our promise to our customers and our team members.

We’re profitable and growing. Renew Wellness Brands started in 1999 as the wildly successful “Magazines.com” where we developed our legendary customer service, expertise at subscriptions, technology, and marketing. Fast forward to the early 2020’s and through multiple natural vitamin and supplement company acquisitions, we pivoted to become the e-commerce company that we are today - now managing multiple brands on a daily basis. We resell products for other brands, and we own proprietary brands sold DTC and via Amazon.

We have one overarching requirement when it comes to joining our team: our Cultural Competencies. These core values are a summary of who we are and who we want to be. If you find yourself nodding your head while reading through them (next section), you’ll probably feel right at home, in which case we can’t wait to hear from you!

Core Values We Actually Live By

While we have an Employee Handbook that spells out a bunch of the specifics of the way we operate (which you’re welcome to review at any time) the way we do things can really be summed up in our Core Values:

• Wowzers: We serve our customers beyond a simple “wow” and into “Wowzers!” moments. We want their experience to be great today and even better tomorrow. This requires that we carry a tenacious can-do attitude.
• FOF It: If there is a problem, we find it, own it, and fix it. “FOF-IT” is what we call it. A team resolved to find a way, fixated on finding a solution no matter the odds, is a team that overcomes, innovates, and wins.
• Renew & Grow: It is impossible to be our best without personal, professional, and collective growth. We cannot be satisfied with where we are if we want to reach where we are going so we are committed to RENEW and GROW every team member and every team.
• U1Me2: We put you first and expect you to do the same for everyone around you. It’s a “you first, me second” servant heart attitude that we call U1Me2.
•  Do Right: We do the right thing even when no one is looking. When faced with good, better, and best; we choose the best, no matter the cost. We DO RIGHT for our customers, each other, and the business.

Benefits

• Eligibility to join RWB’s benefit plans the first of the month following a 60 day waiting period. This includes medical, dental, vision, company paid short and long term disability, and group term life insurance with the option to purchase additional coverage.
• Eligibility to participate in RWB’s 401k Plan the first of the quarter following 90 days. The company matches 100% of the first 3% and 50% of the next 2% deferred. 
• PTO accrued on a monthly basis, beginning with 10.67 hours per month and increasing with length of service.
• Six company paid holidays and three floating holidays to be used at your convenience.
• Sixteen hours of company paid Volunteer Time Off annually to volunteer with a non-profit [501(c)3] organization of your choice.
• Employee Discount on our merchandise at 40-50% lower than retail prices, on average.
• Fitness membership discounts for Tennessee and Wisconsin residents.
• Access to Perks At Work, our employee perk program.

Required Education, Credentials, and Experience

• Bachelors Degree in Marketing or other applicable field.
• 8+ years of experience in DTC ecommerce, with a proven track record of managing and scaling brand websites.
• Deep technical knowledge of ecommerce platforms (e.g., BigCommerce, Shopify) and analytics tools (e.g., Google Analytics, Hotjar).
• Expertise in SEO, UX/UI, and digital marketing best practices.

Preferred Education, Credentials, and Experience

• Experience with health, wellness, or consumables is a plus.

Travel

• Up to 10%.