Director of Partnerships

Description

Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We’ve been featured in Forbes, Entrepreneur, Inc., Business Insider, and CNN, and we can boast clients such as Red Bull, Verizon, Crocs, Casamigos, K-Swiss (and many more).

Named by Digital Marketing News as “The Top Performance Marketing Agency in the USA” and highlighted by USA Today as the agency “Setting the Standard for Performance Marketing Excellence”, our agency has grown 5,0000+ brands over the last decade by shifting the agency paradigm and putting client success ahead of our own.

We are seeking a highly strategic and relationship-driven Director of Partnerships to lead the growth and development of Hawke’s strategic alliances, media and technology partnerships, and co-marketing initiatives. This individual will play a critical role in expanding our agency’s growth and creating mutually beneficial relationships that drive revenue and innovation.

• Act as a player-coach in the Partnerships department and identify, negotiate, and manage strategic partnerships with technology platforms, media partners, and complementary service agencies.
• Develop and execute a Partnerships strategy aligned with Hawke’s agency goals, with a focus on driving growth and creating client value.
• Collaborate closely with the Marketing and Business Development teams to identify partnership opportunities that enhance client solutions and grow revenue.
• Manage and optimize current partner relationships, including onboarding, negotiation, co-marketing, and performance tracking.
• Represent Hawke Media at industry events, conferences, and networking functions to build new relationships, stay ahead of market trends, and sign new partners.
• Expand agency partnerships by building a partner network with technology and software brands and signing new referral partners to Hawke Media.
• Lead partnership marketing initiatives, including co-branded campaigns, webinars, joint thought leadership and case studies.
• Monitor competitive landscape and emerging trends to identify new opportunities for innovation and collaboration.
• Report on partnership KPIs and deliver insights to leadership to inform strategy and investment.
• Develop and produce high-quality partner marketing materials for Hawke’s partners.
• Gather usability feedback from partners, prospects, clients, marketing, and business development team members.
• Develop partnership education materials in collaboration with our in-house marketing team.
• Manage partnership operations with cross-functional teams to create, manage, and improve processes.
• Engage directly as needed with senior stakeholders from both Hawke Media and our partners; embody Hawke’s brand values and culture as an ambassador.
  
  

Qualifications

• 5-7 years of experience in partnerships, business development, or strategic alliances—preferably within an Agency, Media, or MarTech environment.
• 2+ years of experience leading a partnerships or growth team.
• Bachelor’s degree or equivalent required.
• Strong understanding of the advertising and marketing ecosystem (digital, media, platforms, data, and emerging tech).
• Proven track record of sourcing and closing high-value partnerships.
• Exceptional communication, negotiation, and relationship management skills.
• Strategic thinker with a passion for innovation and collaboration.
• Strong project management skills and attention to detail.
• Bachelor’s degree in Marketing, Business, Communications, or related field.