Associate Brand Manager - Digital Marketing

Why Valvoline Global Operations?

At Valvoline Global Operations, we’re proud to be The Original Motor Oil, but we’ve never rested on being first. Founded in 1866, we introduced the world’s first branded motor oil, staking our claim as a pioneer in the automotive and industrial solutions industry. Today, as an affiliate of Aramco, one of the world’s largest integrated energy and chemicals companies, we are driven by innovation and committed to creating sustainable solutions for a better future.

With a global presence, we develop future-ready products and provide best-in-class services for our partners around the world. For us, originality isn’t just about where we began; it’s about where we’re headed and how we’ll lead the way. We are originality in motion.

Our Corporate Values—Care, Integrity, Passion, Unity, And Excellence—are At The Heart Of Everything We Do. These Values Define How We Operate, How We Treat One Another, And How We Engage With Our Partners, Customers, And The Communities We Serve. At Valvoline Global, We Are United In Our Commitment To

• Treating everyone with care.
• Acting with unwavering integrity.
• Striving for excellence in all endeavors.
• Delivering on our commitments with passion.
• Collaborating as one unified team.
  
  

When you join Valvoline Global, you’ll become part of a culture that celebrates creativity, innovation, and excellence. Together, we’re shaping the future of automotive and industrial solutions.

How You’ll Make An Impact

The Associate Brand Manager, Digital Marketing role, will drive growth and engagement for Valvoline’s DIY portfolios through strategic planning and best-in-class execution across marketing channels. This role supports both consumer and commercial segments and works cross-functionally to bring marketing strategies to life. The position reports to the North America DIY Motor Oils Brand Manager.

Valvoline Global Operations Headquarters is located in Lexington, KY. We prefer local candidates willing to work an in-office work schedule (3 days per week).

Responsibilities Include

• Developing and managing a content calendar that aligns paid media messaging with brand objectives.
• Building and executing a learning and testing roadmap with regular reporting, iteration, and optimization across audiences, creative messaging, channels, and landing pages.
• Shaping media creative development and testing strategies—including audience targeting, landing page optimization, and messaging performance—to maximize impact across digital platforms.
• Develop and own CRM and lifecycle marketing strategy across email, SMS, and retention programs for both consumer and commercial audiences, generating actionable insights to optimize programming
• Ensure 1st party data is captured across all marketing programming, adheres to all privacy standards, and is leveraged to grow the business. Leading partnership and retailer marketing strategies that support brand equity and category growth.
• Enhancing the customer journey through website and media experiences that drive awareness, consideration, and conversion.
• Manage total marketing budget to track against annual plan, leading monthly marketing budget review process and asset trafficking to ensure flawless execution and delivery.
  
  

What You’ll Need

• Bachelor’s Degree in business, marketing, or a related field
• Minimum of 3-4 years of digital marketing experience across paid and owned channels
• Experience in lifecycle marketing across growth and retention
• Strong visionary, strategic, and courageous leadership skills to manage up, down, and across the organization
• Strong analytical thinking, business mindset. Possesses the ability to turn insights into clear recommendations and action
• Ability to drive innovation, connect with consumers, and develop long-term brand equity
• A strong attention to detail with an inquisitive thirst to learn more and seek the truth
• Team-oriented with strong communication abilities and willingness to share ideas for diverse input and perspective
• Passion for Brand building
• Must be authorized to work in the U.S.
  
  

What Will Set You Apart

• Master of Business Administration (MBA)
• Experience within a large, matrixed CPG organization
• Familiarity with customer databases such as Salesforce & Klaviyo
• Experience leading a high-performing team
  
  

Benefits That Drive Themselves

• Health insurance plans (medical, dental, vision)
• HSA and flexible spending accounts
• 401(k)
• Incentive opportunity*
• Life insurance
• Short and long-term disability insurance
• Paid vacation and holidays*
• Employee Assistance Program
• Employee discounts
• Tuition reimbursement*
• Adoption assistance*
  
  

Valvoline Global is an equal opportunity employer. We are dedicated to fostering an environment where every individual feels valued, respected, and empowered to contribute their unique perspectives and skills. We strictly prohibit discrimination and harassment of any kind, regardless of race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.

We are committed to ensuring accessibility throughout our recruitment process. If you require a reasonable accommodation to participate in any stage of the recruitment or selection process, please contact us at:.

• Email: [email protected]
  
  

This contact information is solely for accommodation requests. For inquiries about application status, please use the appropriate channels listed in your application materials.

Are You Ready to Make an Impact?

At Valvoline Global, we’re looking for passionate and talented individuals to join our journey of innovation and excellence. Are you ready to shape the future with us? Apply today.

Requisition ID: 1500