Marketing Intern

Description

Job Summary

Kleberg Bank, N.A. believes that the customer’s experience is our Brand. Each individual at Kleberg Bank is committed to providing “Excellent” customer service. Therefore, we are seeking an enthusiatic Marketing Intern with unrivaled integrity, solid work ethic and a passion for service.

With the guidance of the Director of Marketing Communications, the Marketing Intern will be primarily responsible for supporting the redesign and launch of the Bank’s updated website assisting in content management, SEO optimization, and day-to-day marketing operations. The intern will provide creative and insightful contributions to help support the Bank’s marketing efforts.

The intern may also provide administrative support in the course of helping the team to develop and implement other marketing strategies.

The role offers hands-on experience in digital marketing strategy execution and provides an excellent opportunity to apply classroom learning in a fast-paced professional environment.

The following essential duties do not cover an all-inclusive list of work requirements. Individuals will perform other job-related duties as assigned, including work in other areas to cover absenses or otherwise balance the workload.

Essential Duties

• Review and organize existing website content for clarity, consistency, and SEO performance
• Assist with keyword tagging, meta description writing, and ADA content compliance
• Help prepare and track social media content across platforms
• Conduct competitive research and provide insights on website trends and copy
• Support marketing team in administrative tasks and campaign coordination
• Assist with community events and collateral distribution as needed
• On occasion, assist with marketing/promotion, employee engagement and community events
• On occasion, assist with producing print marketing collateral
  
  

Competencies

• Understanding of digital marketing or SEO principles preferred
• Strong written communication and editing skills
• Attention to detail and ability to meet deadlines
• Proficiency in Microsoft Office; knowledge of Adobe Creative Suite a plus
• Ability to upload and manage content—such as text, images, and links—using a website Content Management System (CMS)
• Demonstrate effective project management, planning and organizational skills.
• Produce quality work within a given framework and timeframe.
• Ability to receive instruction and guidance, and then complete work independently.
• Work collaboratively with other team members to achieve common goals.
  
  

Work Environment

This job role operates from the Bank’s Corpus Christi headquarters. It is a professional environment.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to manipulate, handle, or feel; and talk or hear. The employee frequently is required to reach with hands and arms. During the course of marketing events, the Team Member is required to stand and move around a room for periods of one to eight hours at a time. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and color vision.

Position Type and Expected Hours of Work

This is part-time position. Available work hours and days are Monday through Friday, 8 a.m. to 5 p.m. Work hours can be scheduled flexibly around the intern’s class schedule, as mutually agreed upon with the Director of Marketing Communications.

Requirements

Required Education and Experience

Working towards completion of an Associates or Bachelor’s degree in Marketing, graphic Design, Advertising, Journalism, or comparable academic preparation and/or training experience.

AAP/EEO Statement

Kleberg Bank is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status of protected veteran, among other things or status as a qualified individual with a disability.

Other Duties

Duties, responsibilities and activities may change at any time with or without notice.