VP, GM - General Purpose Cards

JOB_POSTING-3-70846-16

Job Description

Role Summary/Purpose:

We are seeking an accomplished and driven leader to assume the role of GM, Synchrony General Purpose Card portfolio, leading strategy, execution, and optimization efforts. This role presents an opportunity to take responsibility for growing a key portfolio, collaborating across Synchrony platforms, and driving growth through robust growth-strategies, data-driven decision-making and effective cross-functional leadership.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Key Responsibilities

• Market Segment Strategy: Design and execute clear strategies to capture market opportunities within each target segment and manage strategic action plans to achieve performance targets. 
• Product Strategy: Ensure GPCC product offerings are optimized to meet the unique needs of each market segment and business performance goals.
• Channel Optimization: Refine and enhance targeting and growth strategies in Prescreen, Cross-Sell and Digital channels to enhance efficiency and profitability.
• Internal Collaboration: Build and leverage a strong network of internal partners across Credit, Analytics, Marketing, Digital, Finance and other SYF Platforms to support growth initiatives.
• Growth Initiative Testing: Partner with key internal teams to identify, execute and assess creative test plans designed to identify scalable growth opportunities going forward. Assess performance against goals and take proactive action as needed. 
• Analytics & Insights: Initiate and sponsor development of advanced analytics capabilities to minimize turnaround time on test reads and support rapid data-driven decision-making.
  
  

Qualifications/Requirements

• Bachelor's Degree or, in lieu of a degree, a high school equivalent 12+ years of GM experience within the Credit Card Industry
• Minimum of 10 years leadership experience, preferably in General Management, in Financial Services or Payments industry
• Strong overall knowledge of consumer financing including Marketing, Finance, Risk and Operations
• Must be willing to travel on occasion as necessary
  
  

Desired Characteristics

• MBA
  
  

eCommerce, and Payment Industry experience

• Strategic Planning & Execution: Proven ability to design and implement business strategies that deliver on growth and profitability objectives.
• Analytical Expertise: Strong analytics skills, with experience interpreting performance metrics, driving sound decision-making.
• Product Knowledge: Deep understanding of General Purpose Card products and the market landscape—or the ability to gain expertise quickly
• Collaboration: Strong interpersonal skills with demonstrated success in building partnerships and aligning cross-functional teams around shared priorities.
• Innovation: Ability to innovate and find creative solutions to meeting business goals
• Influence: Ability to effectively interface and represent SYF at the most senior levels in the client organization and influence senior corporate decision makers
  
  

Grade/Level: 14

The salary range for this position is 150,000.00 - 250,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).
  
  

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+, with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time
  
  

Job Family Group

Marketing