Vice President of Marketing

At Tricoci Salon & Spa, we believe in the power of beauty, self-care, and a sense of belonging. We are a leading name in the beauty industry, offering an experiential space where our clients and team members can discover their best selves.

We are seeking a dynamic and strategic Vice President of Marketing. In this role, you will drive the brand’s marketing strategy with a focus on data-backed client growth, digital performance, lifecycle marketing, and premium brand execution. You will work cross-functionally to lead efforts across salons, CPG, and Tricoci MedSpa, shaping the future of our brand in a high-growth, client-first environment.

Here are some highlights of what you will be doing in this role:

Brand & Creative Leadership

• Shape and elevate Tricoci’s brand identity across all digital and in-location touchpoints to deliver a seamless luxury experience.
• Lead impactful brand strategy development and execution that honors Tricoci’s heritage while evolving its modern identity.
• Partner closely with Service, Education, and Operations to ensure consistency in messaging and positioning.
• Support experiential marketing, events, PR initiatives, and influencer relationships to amplify brand equity.
• Influence and evolve the service menu to stay aligned with emerging trends and best-in-class positioning.
  
  

Client Growth & Lifecycle Ownership

• Own the health of the client file by driving acquisition, retention, reactivation, and lifetime value.
• Develop and manage CRM programs across email, SMS, app, and retargeting platforms.
• Analyze and segment client data to uncover actionable insights that drive strategy.
• Launch enrichment programs that deepen brand loyalty and increase frequency and spend.
  
  

Digital Marketing & Paid Media

• Lead end-to-end performance marketing including paid social, search, programmatic, and affiliate.
• Oversee campaigns on platforms like Meta, Google, TikTok with focus on CAC, ROAS, and LTV.
• Manage creative messaging aligned with lifecycle stages and brand voice.
• Stay ahead of digital trends and implement new formats to ensure continued innovation.
  
  

Data & Analytics

• Build and maintain dashboards and performance reports with BI support.
• Collaborate across Ops and Tech teams to integrate data into lifecycle marketing strategy.
• Lead testing and optimization to improve performance across all campaigns.
• Cultivate a test-and-learn culture that prioritizes measurable ROI.
  
  

Team Leadership & Operational Collaboration

• Build, coach, and inspire a high-performing team that thrives on accountability and creativity.
• Manage agency and partner relationships to ensure brand consistency and alignment.
• Support client satisfaction efforts, including reputation management and community engagement.
• Collaborate across departments to execute a unified, brand-aligned strategy.
  
  

Here are some of the skills we are looking for:

• 10–15+ years of senior-level marketing experience, preferably in luxury, beauty, consumer services, or retail.
• Expertise in lifecycle marketing, CDPs, CRM strategies, and client retention.
• Proven ability to lead paid media strategies with a focus on omnichannel acquisition.
• Strong analytical and performance reporting skills.
• Exceptional leadership, communication, and cross-functional collaboration skills.
• Experience with database transformation or digital marketing reinvention is a plus.
• Strong working knowledge of AI-powered marketing tools, including campaign optimization, predictive analytics, and personalization engines.
• Financial acumen to optimize spend against P&L targets.
• Strategic, adaptable, and passionate about elevating client experiences.
  
  

Why you'll love working with us:

• Comprehensive Medical/Rx insurance with virtual visits available for your well-being
• Dental and Vision insurance
• Company matching 401(k) Plan
• Health Savings Account (HSA) with employer match
• Flexible Spending Account (FSA) for health, dependent and commuter benefits
• 100% employer-paid Basic Life insurance + option to purchase supplemental coverage for you and your family
• 100% employer-paid Long-term disability insurance (LTD)
• Short-term disability (STD)
• Critical Illness, Group Accident and Hospital Indemnity insurance available
• Flexible Time Off, unlimited with restrictions
• Wellness benefits including EAP with 5 free counseling sessions (per situation)
• Growth opportunities within a diverse, inclusive and fun working environment!
• *Health insurance and 401(k) available after meeting eligibility requirements.
  
  

Tricoci inspires confidence within every client by catering to the unique needs of every individual, providing an experience that is anything but ordinary. Visit www.tricoci.com for more information and follow us on Instagram @Tricoci_Official.

Tricoci is an equal opportunity employer. All qualified applicants are considered for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by law. Tricoci makes reasonable accommodations during all aspects of the employment process, including during the interview process. It is our commitment to create an inclusive environment for all employees.