Senior Director of Brand & Local Restaurant Marketing

Company Description

Born from a small restaurant in the New Orleans Mid-City neighborhood, The Ruby Slipper Restaurant Group has grown to 25 restaurants throughout the Southeast (and is still growing!). Our sister concepts, Ruby Slipper and Ruby Sunshine, are focused on bringing the spirit and soul of New Orleans to brunch.

Job Description

We are seeking a detail-oriented and creative Senior Manager of Brand & Local Restaurant Marketing to assume development, hands-on management and execution of brand marketing strategies which align with our growth goals. Reporting directly to the Chief Executive Officer (CEO), this position will play a pivotal role in taking our marketing programs to the next level with demonstrated improvements in brand awareness, lead generation and incremental sales growth. A significant element of this role includes the evolution and optimization of our existing LRM Community Ambassador program.

The ideal candidate possesses a strong interest in market trends, guest data and has a passion for crafting effective and creative marketing campaigns to reach and expand our target audience.

Duties & Responsibilities

Functional Leadership & Management

• Plan and execute creative and exciting marketing campaigns to increase brand awareness, drive customer acquisition, engagement and retention which ultimately convert into sales growth.
• Develop and evolve the annual marketing calendar to include promotions, holidays, LTOs, menu changes and community activation events
• Manage and develop the remotely based Community Ambassadors to optimally support Local Restaurant Marketing (LRM) initiatives translating into increased sales revenue. Continuously elevate current LRM programs to optimize these resources and elevate results.
• Track, analyze, and present reporting on all program & campaign performance, assessing targeted goals. Submit comprehensive monthly marketing report & relevant analysis to CEO.
• In collaboration with the CEO, develop quarterly and yearly marketing strategies and budgets to create strong and consistent brand identity and messaging.
• Analyze and leverage customer data to optimize the return on marketing investments.
• Directly manage freelance graphic designer, providing direction and approvals, ensuring planning, execution and reporting is done properly allowing final output to align with overall marketing strategy and goals. Oversee creation and production of marketing collateral, advertising campaigns, menus, and promotional materials.
• Responsible for maintaining and reconciling marketing budget.
  
  

Promotions & Menu Innovation

• Develop and implement promotional campaigns to drive sales and guest engagement.
• Collaborate with culinary and beverage teams to identify opportunities for menu innovation.
• Oversee semi-annual menu pricing evaluation and recommendations along with menu design, edits and production.
• Work closely with the Director of Digital Marketing as well as the Community Ambassadors to ensure all promotional campaigns, events, and activations are implemented in a timely and impactful manner.
• Provide clear, concise and regular communication to appropriate Teams regarding all marketing-driven activities.
  
  

Minimum Qualifications

• Bachelor’s degree in marketing, business, marketing, public relations, communications, hospitality management, or related field.
• Minimum of 5 years of proven experience in marketing.
• Minimum of 3 years of proven LRM experience in multi-unit restaurant company.
• Experience leading a team of Local Restaurant Marketers and/or Community Ambassadors.
• Strong budget and timeline management skills.
• Demonstrated track record; can share examples of prior work personally created and executed for company marketing and promotional purposes.
• Valid driver's license and maintain a clean driving record. Personal vehicles may be required, and a vehicle insurance waiver is required.
• Ability to travel up to 30% of the time.
• This is an in-office position based in our Home Office in New Orleans, LA.
  
  

The Ideal Candidate

• Proven success in generating programs which successfully produced sales revenues and increased brand awareness.
• Demonstrates strong creativity with a sharp eye for aesthetics and strong writing skills.
• Exhibits exceptional attention to detail, organizational prowess, and time management capabilities.
• Self-directed, highly motivated, and possesses excellent customer service and interpersonal skills.
• Communicates clearly, concisely, and openly in all interactions.
• Strong analytical acumen with the ability to consume, process and transform large amounts of information into insightful and actionable insights.
• Candidates must have a high degree of computer literacy and can easily learn to use new software with minimal guidance.
• Thrives in a fast-paced work environment, adept at multitasking and prioritization.
  
  

Ruby ’s Competitive Benefits Include

• Medical, Dental and Vision Benefits
• Company provided Life Insurance Benefits
• Paid Time Off
• 401K Plan with Ruby match