Product Marketing Manager

About Stellic

We're building a future where every student can move through their education with clarity, confidence, and purpose. Our platform transforms the student experience, giving them the tools they need to make the right decisions about their degree plans, track their journey, and build an education and career path that's truly worth it.

Stellic is a fast-growing startup backed by leading social impact investors, partnering with top institutions like Cornell, Columbia, UVA, and Ohio State to support over 1 million students across 7 countries. As we scale to serve more universities worldwide, we remain deeply committed to this mission, driven by our values, and committed to building a high-performance team that's here to make a lasting difference on both students' lives and higher education.

What You'll Do:

• Positioning & Messaging
• Develop clear, differentiated messaging frameworks across core audience segments: CIOs, provosts, administrators, advisors, and students
• Establish category-defining narratives aligned with our mission and product vision
• Create compelling content across the funnel — including website copy, sales enablement, and lifecycle marketing
• Go-to-Marketing Strategy & Execution
• Lead product and feature launches in partnership with Product, Sales, and Customer Success
• Develop and refine ICPs and personas using qualitative and quantitative research
• Work with Demand Marketing team to create compelling and unique Marketing Campaigns and Programs to drive revenue growth
• Create and execute a PR/AR plan to drive brand growth and awareness in market
• Sales and PS Enablement
• Build and maintain scalable assets: pitch decks, one-pagers, battle cards, email templates
• Partner with Sales and Success to align messaging with field learnings and objections
• Produce proof points: customer stories, case studies, data-backed narratives
• Market Insights
• Conduct research to identify user needs and inform product decisions
• Monitor trends in higher education and translate into positioning or content
• Identify whitespace opportunities for Stelllic to lead thought leadership
• Generate competitive intelligence and translate insights into GTM tactics and product feedback
• PMM Leadership
• Act as a connective thread across Product, Sales, Marketing, and Success
• Champion product marketing's role internally and externally
• Help shape the growing PMM function with structure, tools, and best practices
  

You'd be a great fit for this role if you have the following skills and experiences:

• 6+ years in product marketing for B2B SaaS, ideally in the education space
• Proven track record leading product/feature launches from concept to execution
• Exceptional written communication and storytelling ability
• Strong portfolio of deliverables: messaging frameworks, launch plans, enablement tools
• Experienced in customer interviews, persona development, and market research
• Familiar with tools like HubSpot, GA4, and product usage analytics platforms
• Comfortable collaborating closely with Sales, Customer Success, and Product
  
  

Why Join?

• Be part of the customer-centric team that's addressing the core issues in higher ed via an expandable platform — one that's overwhelmingly loved by students and valued by administrators
• The opportunity to join at the ground level of a promising and developing organization, and build/lead a team critically responsible for its growth
• Work and learn from some of the most prominent thought leaders in higher ed and SaaS
• Be part of a culture where ownership, new ideas, and creativity is celebrated
• Generous stock options in a Series A stage startup
• Flexible, outcome-based culture
• Comprehensive health insurance, with Stellic covering 99% of your premium and 75% for dependents on our base plan
• 401K and commuter benefits
• Annual international retreats in some of the most beautiful cities & towns
  
  

Compensation: $140,000 - $200,000 base salary, plus equity

Stellic is an Equal Opportunity Employer

Our company values diversity and believes diverse teams make innovation possible. We encourage all qualified applicants from any race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or other characteristics to apply.