Director, Growth & Development

George P Johnson Experience Marketing


Date: 2 days ago
City: Detroit, MI
Salary: $100,000 - $125,000 per year
Contract type: Full time
Our Opportunity

GPJ is hiring a Director of Growth & Development to join our growing team!

This role is hybrid, requiring you to report on-site to one of the following office locations a minimum of 2 days/week: Austin, Boston, Detroit, Las Vegas, Los Angeles, Nashville, New York City, or San Francisco.

Your Role

You collaborate with the VP, Growth & Development, and the G&D team to develop account targets and penetration strategies. You actively participate in executing these strategies to capture and launch key accounts.

In your role, you prioritize prospect development by dedicating the time and effort needed to cultivate positive, trusting, and value-added relationships with identified prospects and clients. Building these strong connections is crucial to your work, ensuring you can meet their needs and exceed their expectations effectively.

You focus on opportunity identification, leveraging relationships, research, and inputs from Strategy to define specific opportunities for pursuit. You provide leadership to direct and motivate various GPJ team members, including those from Strategy, Creative, Operations, Finance, and more, to deliver their best work. This involves actively contributing to, directing, creating, and supporting capabilities presentations and proposals.

You play a hands-on role in client/prospect presentations, partnering with others and ensuring they are well-prepared to deliver maximum value and impact during these interactions. In terms of project management, you establish and lead timelines to meet agreed-upon deadlines, allowing time for management review, inputs, and approvals. You also work closely with Finance to manage pricing and gather inputs from GPJ departments.

Effective communication is key in maintaining robust client/prospect relationships. You are responsible for writing Scope of Work documents and managing them through the client/prospect and GPJ approval process. Additionally, you fully support the hand-off and transition of won business to the Account Lead for ongoing client management, expecting an overlap of multiple months as new accounts are onboarded at GPJ.

Your Skills

  • Superior consulting skills, preferably in an agency/event marketing environment
  • Experience marketing expertise
  • Building meaningful relationships within target accounts by industry – ensuring awareness of agency value proposition.
  • Building and sustaining key partnerships across GPJ and PWW.

Your Competencies

Collaborative Mentor - Collaboration with key internal teams (Strategy, Creative, Account Management, Production, Operations, Finance/Procurement) on approach to all new business initiatives. Assesses and seizes profitable businesses opportunities; takes calculated risks to achieve business goals. Mentorship of G&D team members across GPJ to provide coaching on prospect identification, lead/opportunity conversion, winning approach and process from initial RFI to pitch presentation.

Entrepreneurial Relationship Builder - Strong understanding of GPJ's competitive position by considering industry trends, existing and potential clients, and strengths / weaknesses compared to competitors to identify areas of growth for GPJ. Working closely with the Marketing, Strategy and Creative leads to develop a compelling positioning and proposition for GPJ against key target prospects. Establishes and cultivates strong, ongoing relationships with prospective clients.

Presentation Skills - Dynamic, competent presentation skills (GPJ vision/mission, services/capabilities, case studies, proposed approach for client if applicable) in a pitch presentation. Deep understanding client business/marketing requirements and “ask”, as demonstrated in the response and presentation. Listening, then leading.

Your Experience

Experience & Education

  • Bachelor’s Degree (Business/Marketing/Advertising or other related field)
  • 5-8 years of agency and or experience marketing experience
  • 360 Degree event experience to include Marketing Strategy, Creative, Event Related Technology, and Delivery
  • Proven track record driving business development/growth

Travel & Mobility

  • Travel expected about 20%

Your Impact

In your role, you will have influence and responsibility over:

  • Contributing to pipeline strength to reach annual sales targets with consideration of total validated pipeline and applicable close rate % 's per stage for both net new and approved existing client new growth.
  • Maintaining a high level of customer satisfaction, while ensuring GPJ methodologies are deployed consistently and efficiently.

Salary Range: $100k - $125k

Salary is dependent on a variety of factors including (but not limited to) experience, skills, and location.

Who We Are

GPJ is the world leader in experiential marketing. Our 29 global offices are filled with fearless people dreaming up ideas that are transforming industries and bringing the most respected brands to life in powerfully, exciting ways. We are a part of the Project Worldwide family. An independent, employee-owned global network of complementary, wholly owned agencies.

You read that “employee-owned” part, right? You heard us correctly. You work hard, she works hard, we all work hard… we all succeed and reap the rewards. We have an Employee Stock Ownership Plan (ESOP) – providing our employees with an ownership interest. We thought you would want to know that. In fact, there is a lot more you would want to know about us, like our FTO policy (no more “accruing” time off), our employer matching 401(k) plan (no vesting period), our “no employee contribution” healthcare option. But we are getting ahead of ourselves here, let’s talk about this exciting opportunity first and we can fill you in on our perks & benefits later.

GPJ is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation and gender identity), national origin, citizenship, disability, protected veteran status, or any other protected class. In addition to federal law requirements, GPJ complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. GPJ expressly prohibits any form of workplace harassment based on any protected class.

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