Sr. Manager, CRM
Monster Energy
Date: 2 days ago
City: Corona, CA
Salary:
$97,500
-
$130,000
per year
Contract type: Full time
Position Summary
This role is responsible for developing and optimizing our CRM strategy across email and SMS for the Monster Energy Company portfolio of brands. They will be tasked with building consumer-centric programs that drive customer acquisition, retention, personalization, and loyalty. This role is at the center of our relationship with our consumer tasked with mining behavioral insights to inform our cross-functional marketing departments. As the central data steward for the brand, the Sr. CRM Manager owns the critical function of 1P data collection and activation across all consumer-facing channels, including email, SMS, SEM, digital media, retail media, and paid social.
Primary Responsibilities
CONTENT ENGAGEMENT STRATEGY: Develop and execute email, SMS, and mobile-centric content strategies. Develop, deploy and analyze performance to provide future recommendations and optimizations. Identify opportunities to grow and create impact in CRM-related marketing efforts.
CONTENT PLANNING AND DEVELOPMENT: Work with the Digital Marketing strategy team to develop and deliver personalized, visually-compelling, and creatively-strong email, SMS, and mobile content curated to our specific segments of consumers.
AUDIENCE AND SEGMENTATION STRATEGY: Work alongside the Data and Analytics team on audience segmentation, prioritization, and stiching within our Consumer Data Platform (CDP). Understand segmentation of audiences based on behaviors, engagement, and interactions across web, email, and mobile.
DIGITAL MARKETING EXECUTION: Work x-functionally with the Digital Marketing, Brand Management, and Creative services departments to plan and execute larger marketing initiatives, campaigns, and programs. Ensure we deliver seamless, cross-channel, personalized experiences from first to final touch.
PROCESS AND STANDARDS: Develop documentation and roadmaps for process, standard operating procedures, A/B tests, and campaigns or programs that succeed through email, SMS, and mobile.
CROSS-FUNCTIONAL COLLABORATION AND TEAM LEADERSHIP: collaborate with multiple stakeholders across a highly-matrixed organization including Media, Brand Management, Sales, Marketing Ops, Analytics and IT. Be an active, empathetic leader and mentor to guide digital transformation.
Job Specifications
This role is responsible for developing and optimizing our CRM strategy across email and SMS for the Monster Energy Company portfolio of brands. They will be tasked with building consumer-centric programs that drive customer acquisition, retention, personalization, and loyalty. This role is at the center of our relationship with our consumer tasked with mining behavioral insights to inform our cross-functional marketing departments. As the central data steward for the brand, the Sr. CRM Manager owns the critical function of 1P data collection and activation across all consumer-facing channels, including email, SMS, SEM, digital media, retail media, and paid social.
Primary Responsibilities
CONTENT ENGAGEMENT STRATEGY: Develop and execute email, SMS, and mobile-centric content strategies. Develop, deploy and analyze performance to provide future recommendations and optimizations. Identify opportunities to grow and create impact in CRM-related marketing efforts.
CONTENT PLANNING AND DEVELOPMENT: Work with the Digital Marketing strategy team to develop and deliver personalized, visually-compelling, and creatively-strong email, SMS, and mobile content curated to our specific segments of consumers.
AUDIENCE AND SEGMENTATION STRATEGY: Work alongside the Data and Analytics team on audience segmentation, prioritization, and stiching within our Consumer Data Platform (CDP). Understand segmentation of audiences based on behaviors, engagement, and interactions across web, email, and mobile.
DIGITAL MARKETING EXECUTION: Work x-functionally with the Digital Marketing, Brand Management, and Creative services departments to plan and execute larger marketing initiatives, campaigns, and programs. Ensure we deliver seamless, cross-channel, personalized experiences from first to final touch.
PROCESS AND STANDARDS: Develop documentation and roadmaps for process, standard operating procedures, A/B tests, and campaigns or programs that succeed through email, SMS, and mobile.
CROSS-FUNCTIONAL COLLABORATION AND TEAM LEADERSHIP: collaborate with multiple stakeholders across a highly-matrixed organization including Media, Brand Management, Sales, Marketing Ops, Analytics and IT. Be an active, empathetic leader and mentor to guide digital transformation.
Job Specifications
- Prefer a Bachelor's Degree in the field of Bachelor’s degree in marketing-related fields such as Communications, Marketing and Advertising, Business or other.
- More than 5 years of experience in CRM, digital project management, and growth marketing.
- Experience with CRM SAAS platforms and related content management systems is required.
- Experience with Airship or a similar tool is strongly preferred.
- Experience in developing consumer-centric programs, email/SMS/mobile campaigns, and tactical lifecycle marketing initiatives is required. Experience in highly-matrixed global CPG or similar companies is preferred.
- Must be physically able to travel.
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