Product Marketing Manager

Description

Key Responsibilities

Marketing & Product Support

• Assist in the development and execution of go-to-market plans for new and existing products.
• Help create marketing materials, sales tools, and product collateral to support field teams and drive product adoption.
• Coordinate promotional campaigns, digital marketing efforts, and social media content in partnership with the marketing team.
  
  

Sales Enablement & Training

• Support the sales team by providing product knowledge and training materials.
• Assist in organizing and executing webinars, workshops, and industry events to educate customers and field reps.
• Work closely with clinical and commercial teams to refine messaging, positioning, and product differentiation.
  
  

Customer Engagement & Competitive Insights

• Collaborate with Key Opinion Leaders (KOLs), physicians, and practice owners to collect customer feedback and testimonials.
• Monitor and analyze industry trends, competitor activities, and market needs to inform marketing strategies.
• Assist in the creation of case studies, before-and-after content, and clinical success stories.
  
  

Operational & Administrative Support

• Manage internal product documentation, promotional inventory, and marketing project timelines.
• Help track product performance, customer adoption rates, and field feedback to identify growth opportunities.
• Support budgeting, invoicing, and vendor coordination for marketing projects.
  
  

Requirements

Qualifications & Requirements

• Experience: 2-4 years in product marketing, marketing coordination, or sales support, ideally in medical aesthetics, dermatology, or energy-based devices.
• Education: Bachelor’s degree in Marketing, Business, Life Sciences, or a related field.
• Strong Organizational Skills: Ability to manage multiple projects, meet deadlines, and work cross-functionally.
• Excellent Communication: Strong written and verbal skills, with experience in creating marketing content or product materials.
• Tech-Savvy & Data-Oriented: Proficiency in Microsoft Office, CRM systems, and basic data analysis. Experience with social media marketing is a plus.
• Team Player: Ability to collaborate effectively with sales teams, clinical trainers, and marketing colleagues.
• Travel: Up to 20-30% travel for industry events, customer meetings, and sales training support.
  
  

Benefits: The company provides a comprehensive benefits package, including health insurance plans, life insurance coverage, a 401(k) retirement plan with employer matching, and generous vacation and sick leave policies.

Sofwave is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants. Employment decisions are based on qualifications, merit, and business needs. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable law.