Vice President of Marketing / Chief Marketing Officer (CMO)

Job Title: Vice President of Marketing / Chief Marketing Officer (CMO)

Location: Port St. Lucie, FL (On-site Only)

Employment Type: Full-time

Industry: Consumer Packaged Goods (CPG)

About The Role

We are seeking a highly experienced and results-driven Vice President of Marketing / Chief Marketing Officer (CMO) to lead and scale our performance marketing efforts. This is an on-site leadership position based in Port St. Lucie, FL with a hands-on focus on growth, digital strategy, and execution.

This individual will oversee a highly visible consumer brand and be responsible for scaling paid advertising efforts, optimizing conversion rates, and driving revenue growth across all marketing channels.

Key Responsibilities

• Lead the overall marketing strategy, with a strong focus on performance marketing and paid media.
• Manage and optimize META ad spend (minimum $700K/month, ideally $800K+ per month) for at least one brand.
• Oversee the performance of company websites, ensuring consistent traffic and engagement (200k+ users/month).
• Provide leadership across campaign planning, creative direction, digital acquisition, retention, and analytics.
• Direct brand positioning and product marketing efforts for physical CPG products with retail MSRPs under $300.
• Collaborate closely with cross-functional teams including sales, operations, and executive leadership.
• Ensure compliance with industry regulations and best practices in digital marketing and eCommerce.
  
  

Required Qualifications

• Current employment with existing employer for 1+ year (mandatory).
• Proven hands-on experience managing and optimizing META (Facebook/Instagram) paid ads at high scale.
• Demonstrated success leading performance marketing teams in high-growth environments.
• Experience managing websites with 200k+ monthly users.
• Background in CPG marketing within the last 2 years, specifically for DTC (direct-to-consumer) physical products.
• Experience in brands that are non-household names, with a focus on performance-driven growth.
• Willingness to relocate to Port St. Lucie, FL and work on-site full-time (no hybrid/remote options).
  
  

Preferred Skills

• Strong analytical and leadership abilities.
• Expertise in conversion rate optimization, customer acquisition, and lifecycle marketing.
• Strategic thinker with tactical execution experience.
• Ability to thrive in a fast-paced, entrepreneurial environment.
  
  

Interested candidates should be prepared to provide recent META ad spend data and company revenue from the last 12 months.