Ecommerce Performance Manager / Manager - Ecomm PPC

Position Summary

Responsible for planning and executing high-impact search marketing and performance-driven media for all initiatives. Distill the science of data and media to digestible insights that can power a continued upwards trajectory of our e-commerce business.

Primary Responsibilities

• Lead eCommerce marketing initiatives, full-funnel, and on-going, always-on optimization of the initiatives across
• Spearhead tactical planning for initiatives including always-on strategies and new product releases to drive measurable customer acquisition metrics. Build testing roadmaps, help push innovative thinking forward.
• Lead the drafting, delivery and discussion of reporting and insight-driven analysis from all E commerce efforts. Socialize data, insights and analysis to relevant internal stakeholders.
• Lead for budget planning, implementation and management, daily, monthly and annual budget planning. Conducts daily budget monitoring.
• Contribute, knowledge-building among the wider Digital Marketing team as well as cross-functional Sales and Marketing teams.
• Demonstrate strong background and working knowledge of the e-commerce media and retail space, specifically Search Engine Marketing (SEM), Pay-Per-Click (PPC) and programmatic media, with a heavy emphasis on the impact within broader digital marketing ecosystems, and an understanding of available digital media research and measurement methodologies and tools
  
  

Job Specifications

• Prefer a Bachelor's degree in the field of Communications, Marketing, Advertising, Public Relations, Media, or related field of study
• Between 3-5 years of experience in Ecommerce, Digital Marketing
• Between 3-5 years of experience in retail PPC
• Functional experience with Retail Marketing Networks (RMN), Demand -Side Platforms (DSP)
• Amazon Ads certification preferred
  
  

Base Pay Range: USD $78,750 - USD $105,000 (+)