Casino Marketing Manager

Job Details

Description

Summary:

At American Place Casino, being a culture fit means embracing our mission to deliver exceptional guest experiences in an environment of relaxed elegance. We value team members who are committed to professionalism, collaboration, and respect. Individuals who take pride in supporting one another and creating a welcoming atmosphere where every guest feels valued and eager to return.

The Casino Marketing Manager is responsible for planning, executing, and analyzing marketing initiatives that drive customer acquisition, retention, and revenue growth for American Place Casino. This role works collaboratively with Player Services, Player Development, Communications, Food & Beverage (F&B), and Casino Operations to ensure seamless integration of marketing programs across the property. The Casino Marketing Manager oversees promotions, special events, advertising, and loyalty programs while supporting the overall marketing strategy.

Essential Duties And Responsibilities

This position, at a minimum, must demonstrate excellent guest service and leadership skills, while responsible for the development and execution of the property’s marketing strategies which focuses on customer acquisition, retention, and overall player engagement.

Essential Job Functions

• Develop, implement, and evaluate integrated marketing campaigns, promotions, and property-wide events that increase visitation, revenue, and brand awareness.
• Collaborate with internal departments such as Player Services, Player Development, F&B, Casino Operations, and Communications, to align marketing efforts, support VIP programs, and ensure consistent messaging across all channels.
• Plan and execute campaigns across print, digital, social media, direct mail, email, and online advertising.
• Track and analyze the effectiveness of marketing initiatives, preparing regular reports and recommendations for improvement.
• Manage the casino’s loyalty program and create incentive-based campaigns and programs to attract and retain players.
• Oversee the development of promotional materials, ensuring brand consistency and strategic alignment.
• Coordinate and execute special events including tournaments, concerts, and VIP experiences, working cross-functionally to ensure flawless execution.
• Supervise and mentor the marketing team, fostering a results-driven, collaborative environment.
• Monitor market trends and competitor activity to identify growth opportunities and optimize marketing strategies.
• Manage the department’s budget, monitor expenditures, and ensure cost-effective use of resources.
• Build and maintain strong relationships with internal stakeholders, external vendors, and promotional partners.
• Ensure all marketing activities remain compliant with regulatory requirements and internal policies.
• Perform other related duties and special projects as assigned by management to support the overall success of the casino and marketing department.
  
  

Supervisory Responsibilities

• Directly supervise, coach, and develop a team of marketing professionals.
• Assign tasks, set performance goals, and monitor progress to ensure departmental objectives are met.
• Provide ongoing training, mentorship, and performance feedback to support team growth and professional development.
• Conduct regular team meetings to communicate updates, share best practices, and encourage collaboration.
• Oversee scheduling, time management, and workload distribution for marketing team members.
• Address and resolve personnel issues in accordance with company policies and procedures.
• Foster a positive, inclusive, and high-performance work environment that aligns with American Place Casino’s values and service standards.
  
  

Physical Requirements & Working Conditions

• Must be able to sit, stand, or walk for extended periods of time throughout the shift.
• Ability to lift, carry, push, or pull up to 25 pounds as needed for event setup or marketing materials.
• Frequent use of standard office equipment, including computers, phones, printers, and copiers.
• Must be able to work in a fast-paced, sometimes noisy, casino environment with varying levels of lighting and temperature.
• Occasional travel within the region may be required for offsite promotions or training.
  
  

Qualifications

• Strong project management and organizational skills.
• Excellent communication and interpersonal abilities; proven experience collaborating with multiple departments within constantly changing internal and external environments
• Analytical mindset with proficiency in data analysis and reporting.
• Knowledge of casino management systems and marketing technologies preferred.
• Ability to work a flexible schedule, including evenings, weekends, and holidays as needed.
  
  

Education And Experience

• Bachelor’s degree in Marketing, Business, Hospitality, or related field (preferred).
• 3-5 years of experience in casino marketing or a related hospitality marketing role.
• Proficiency in guest service software and casino management software (SYNKROS preferred).
• Proficiency in Google Docs, Forms, Mail, Sheets, and Slides or similar software.
• Ability to initiate, follow-up on, and complete special projects as assigned.
• Bilingual; Spanish preferred.
  
  

Certificates, Licenses, Registrations

• Must be able to obtain and maintain all required gaming licenses and work authorizations.
  
  

Core Competencies

• Collaboration and Teamwork
• Project Management
• Customer Focus
• Creativity and Innovation
• Analytical Thinking
  
  

Salary Range

• $85,000-135,000
  
  

Company Statement On EOAA

• American Place Casino is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.