Marketing Assistant

Responsible for providing excellent marketing support through promoting Credit Union products and services to members and the public. Sends requested literature and other materials in a timely manner. Enters marketing information into database, generates reports, assists with direct mail campaigns, and performs basic clerical and support activities. Works closely with staff to create and implement design concepts tailored to individual advertising requirements. Presents professional designs based on strategic marketing concepts. Provides professional graphics, images, and designs for brochures, print advertisements, promotional handouts, signs, direct mail pieces, newsletters, multimedia presentations, and the website information page. Ensures that the Credit Unions professional reputation is maintained and projected.

Essential Functions And Basic Duties

Assumes responsibility for the accurate and efficient performance of all Marketing support functions.

• Receives and organizes marketing information from internal calls, direct mail response, trade show information, etc.
• Ensures that marketing functions are professionally executed.
• Generates requested marketing reports in an accurate and timely manner.
• Responds to requests for literature in a timely manner. Mails out brochures, data sheets, etc. as requested.
• Assists with the preparation of direct mail campaigns targeted to specific market segments. Labels, posts, and delivers mailings.
  
  

Assumes responsibility for effectively performing miscellaneous clerical and support functions.

• Processes all outgoing daily department mail and ensures delivery.
• Reports literature reorders for reprints and maintains required literature inventory.
• Performs general supply room housekeeping duties including cleaning, stacking shelves, and organizing materials.
  
  

Assumes responsibility for establishing and maintaining professional relations with members.

• Resolves questions, requests, and problems promptly and courteously.
• Obtains and conveys information politely and promptly.
• Maintains and projects the Credit Union's professional reputation.
  
  

Assumes responsibility for establishing and maintaining effective working relations, communication, and coordination with Credit Union personnel and management.

• Assists and supports personnel as needed.
• Keeps management informed of area activities and of any significant problems.
• Attends and participates in meetings as required.
  
  

Assumes responsibility for related duties as required or assigned.

• Completes special projects as assigned.
• Ensures that work area is clean, secure, and well maintained.
  
  

PERFORMANCE MEASUREMENTS

• Member service is accurate, prompt, and courteous. Requests for literature are handles efficiently. Mailings are prepared neatly with type written labels and correct postage.
• Database reports are maintained as scheduled. Marketing information is entered into database promptly and accurate reports are completed daily.
• The Credit Unions professional standards are maintained and good business relations exist with members.
• Effective working relations and coordination exist with Credit Union personnel. Assistance provided as needed.
• Management is appropriately informed of area activities and of any significant problems.