Assistant Director of Sales and Promotions

Details

Posted: 10-Jun-25

Location: Johnson City, Tennessee

Type: Full-time

Categories

Operations

Operations - Marketing/Promotions

Sector

Collegiate Sports

Preferred Education

4 Year Degree

Postion Overview: The Assistant Director of Sales and Promotions is a full-time, twelve-month position with benefits, providing a hybrid role in ETSU Athletics Ticketing and Marketing. This position will serve as a part of the ticketing staff to generate revenue primarily by creating relationships via outbound/inbound phone calls and face-to-face meetings, with a concentration on group sales for all ticketed sports and assistance in retaining season ticket sales. These calls will be supplemented using emails and other marketing efforts. Working collaboratively with the marketing department and various offices, this position will also lead in writing game scripts for the ETSU Athletics Department and oversee game day operations.

Essential Functions: This position is a part of a team that provides daily execution for all areas of ticketing and marketing for ETSU Athletics, including, but not limited to: Sell season tickets, corporate packages, partial plans, group tickets, and other ticket products for all ticketed sports. Call current and past customers and cold-call new sales leads to generate revenue. Contact area businesses and individuals via phone, in-person appointments, and networking events to promote and sell ticket packages. Achieve and exceed weekly, monthly, and annual sales goals established by management. Design and implement marketing, branding, and messaging strategies that drive attendance, increase revenue, and enhance the fan experience and gameday atmosphere. Create and execute engagement strategies targeting both campus and community audiences. Work closely with ETSU Athletics’ External Operations team to integrate revenue generation, ticketing, communications, broadcasting, and creative content into cohesive marketing and branding efforts. Oversee game day operations and staffing, ensuring a dynamic and engaging environment through effective game presentation elements such as scripts, promotions, music, video, cheer/mascot, and pep band. Develop and utilize data-driven analytics to inform marketing decisions. Collaborate with the media rights provider to deliver in-game promotions that entertain fans and fulfill sponsorship agreements. Lead all on-campus student marketing initiatives and assist with the supervision and development of the student marketing and operations team. Perform additional duties as assigned.

The value of employment at ETSU goes far beyond salary. The official workday is 7.5 hours, which includes a one-hour lunch/meal break. Regularly benefited ETSU employees enjoy a full range of benefits, services, and programs, including: Paid time off & leave 17 paid holidays Educational Assistance Health and life insurance Retirement Access to University facilities and services, and much more! Check out the ETSU Human Resources Benefits page for additional information at: https://www.etsu.edu/human-resources/benefits/.

All positions at East Tennessee State University are contingent upon sufficient funding.

ETSU is an Equal Opportunity Employer.

Disclaimer: The Job Summary is intended to describe the general nature and level of work being performed by individuals in this classification. It is not intended to be a complete list of all responsibilities, duties, and skills required. Management reserves the right to revise the job or require different tasks to be performed as assigned to reflect changes in the position. Employee must be able to perform the essential functions of the position satisfactorily with or without reasonable accommodations.

Knowledge, Skills And Abilities

• Experience with sports management and oversight of athletics game day marketing and fan experience operations.
• Experience and knowledge of sports marketing and fan experience strategies, and the ability to identify trends in those areas and activate on them.
• Experience generating and implementing sales marketing campaigns.
• Ability to develop and execute a marketing analytics plan that will provide data to assist with departmental strategy.
• Strong familiarity with technology to enhance the value of Athletics and the institution.
• Experience with the use of artificial intelligence and advanced technology in athletics.
• Familiarity with Adobe Creative Cloud software is preferred.
• Proficient in Microsoft Office, Excel, Word, PowerPoint, and other computer skills required.
• Excellent communication, presentation, and listening skills.
• Must have high level of interpersonal skills to handle sensitive and confidential situations and information.
• Provide superior customer service to clients throughout the season.
• Ability to work independently and coordinate and prioritize multiple tasks.
• Self-starter with an outstanding work ethic.
• Employee shall adhere to all applicable rules and regulations of East Tennessee State University, the Southern Conference, and the NCAA.
  
  

Required Qualifications

• Bachelor’s Degree required.
• One (1) year of experience in a collegiate or professional athletics setting or a related field with proven successful experience in achieving marketing, ticketing, and messaging goals.
  
  

Preferred Qualifications

• Master’s Degree preferred.
• Varied work experience in marketing, ticketing and messaging positions that will provide creative ideas and contribute to the development, implementation, and maintenance of strategic communications.
  
  

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About East Tennessee State University

East Tennessee State University

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