Brand Coordinator

About Elephant & Co.

Elephant & Co. is a family of companies focused on fermentation. From beer to pizza, everything we do is built on three values: Being Intentional. Staying Scrappy. Spreading Kindness. It all started in 2017 in the heart of Detroit’s Eastern Market with Eastern Market Brewing Co. and has since expanded with ventures in new locations!

We’re looking for a highly creative, self-driven Brand Coordinator to bring our brands—Eastern Market Brewing Co., Ferndale Project, and Elephant & Co.—to life across digital platforms and in-person events.

This isn’t just a content role—it’s about building a community. You’ll experiment with new voices, test fresh content formats, and explore emerging platforms. You’ll be the mastermind behind engaging storytelling, capturing behind-the-scenes moments, and amplifying our brand presence.

Beyond digital, you’ll take the lead at events, from planning and promotion to execution. You’ll be hands-on—helping set up, engaging with guests, and making sure every event is a success. This role requires an outgoing personality, a passion for our brand, and the flexibility to work evenings and weekends.

Key Responsibilities

Content Creation & Social Media

• Implement our social media strategy across platforms, including Instagram and Facebook
• Capture and edit high-quality photos and videos for releases, merch, staff, and events.
• Experiment with content styles and tones to drive engagement.
• Manage email campaigns and craft compelling copy for weekly newsletters.
• Analyze social media metrics and adapt strategies to maximize impact.
  
  

Community Engagement & Brand Presence

• Actively engage with our audience by responding to comments, DMs, and reviews.
• Foster connections with customers and local partners to deepen brand loyalty.
• Identify and collaborate with like-minded businesses on events and campaigns.
  
  

Event Leadership & Execution

• Conceptualize, organize, and host unforgettable events that showcase our brand.
• Capture authentic, behind-the-scenes moments and share them in real-time.
• Take charge at events—ensuring smooth execution and engaging with attendees.
• Be on-site at events, including nights and weekends, actively shaping the experience.
  
  

Requirements

Qualifications

• 1+ years of experience in content creation, social media, and event planning.
• Proven ability to grow and manage branded social media accounts.
• Strong skills in video production, photography, and editing.
• Excellent copywriting skills with the ability to adapt tone across different brands.
• Outgoing personality—you thrive in social settings and love engaging with people.
• Strong organizational skills, capable of juggling multiple projects at once.
• Must be available evenings and weekends and able to travel between our locations.
  
  

Who You Are

• A self-starter who thrives on creative freedom.
• Passionate about marketing, social media, and storytelling.
• Someone who lives and breathes our brand and wants to be at every event.
• A risk-taker, willing to test new content ideas and platforms.