AI Data Analyst

Description

Company Overview:

At ProSites, we leverage data-driven insights to help community-based professionals—including dentists, accountants, and veterinarians—grow their businesses. Our digital marketing solutions generate a wealth of valuable data, and we are looking for an AI Data Analyst to structure, analyze, and extract meaningful insights from this data to drive strategic decision-making for our customers, geographies, and market segments.

Position Overview

As an AI Data Analyst, you will be responsible for designing and managing data structures, applying machine learning techniques, and delivering actionable insights that help refine our marketing strategies and enhance customer success. You will work closely with cross-functional teams to ensure our data is efficiently organized, analyzed, and translated into business intelligence that informs both internal and external stakeholders.

This role requires a strong foundation in AI-driven data analysis, data engineering, and visualization, as well as the ability to communicate complex findings to non-technical audiences.

Key Responsibilities

Data Structuring & Management

• Build and maintain a scalable data architecture to organize digital marketing results across various customer segments, geographies, and industries.
• Ensure data integrity, accuracy, and accessibility, working closely with engineering teams to optimize data pipelines.
  
  

AI-Powered Analytics & Machine Learning

• Apply machine learning algorithms (supervised & unsupervised) to uncover trends, customer behaviors, and performance patterns.
• Develop predictive models to enhance marketing effectiveness, customer segmentation, and campaign performance.
• Continuously evaluate and improve model performance through feature engineering and hyperparameter tuning.
  
  

Business Insights & Decision Support

• Translate complex data findings into clear, actionable insights for internal teams and customers.
• Identify key performance drivers and provide strategic recommendations based on AI-driven analysis.
• Support marketing, sales, and product teams by delivering tailored analytics for business growth initiatives.
  
  

Data Visualization & Reporting

• Develop intuitive dashboards, reports, and visualizations to communicate insights effectively.
• Utilize tools like Tableau, Power BI, Matplotlib, or Seaborn to present complex data in a digestible manner.
• Regularly share insights with stakeholders, leadership, and clients to drive data-informed decision-making.
  
  

Collaboration & Continuous Improvement

• Work closely with software engineers, data scientists, and marketing teams to align analytics with business objectives.
• Stay up to date with AI trends, digital marketing analytics, and emerging data technologies to improve processes.
• Proactively identify new opportunities for AI-driven insights and business optimization.
  
  

Required Skills & Qualifications

Technical Proficiency

• Strong programming skills in Python, R, or SQL for data analysis and model development.
• Hands-on experience with AI/ML frameworks such as TensorFlow, Scikit-learn, PyTorch, or similar.
• Expertise in data manipulation tools (Pandas, NumPy) and database management (SQL, NoSQL, data warehousing).
  
  

Analytical & Statistical Expertise

• Deep understanding of machine learning techniques (classification, regression, clustering, anomaly detection).
• Strong statistical foundation for hypothesis testing, A/B testing, and predictive modeling.
  
  

Business & Communication Skills

• Ability to translate complex AI-driven insights into clear, strategic recommendations for non-technical stakeholders.
• Experience working with marketing performance data, customer segmentation, or digital advertising analytics is a plus.
  
  

Data Visualization & Reporting

• Proficiency with Tableau, Power BI, Seaborn, Matplotlib, or other visualization tools.
• Ability to create user-friendly reports and dashboards that drive strategic decision-making.
  
  

Education & Experience

• 3+ years of experience in AI, data analytics, or a related field.
• Bachelor's degree in Data Science, Computer Science, Statistics, or a related field (Master’s degree preferred).
• Certifications in AI, Data Science, or Business Intelligence tools are a plus.
  
  

Why Join ProSites?

Make an Impact – Be at the forefront of AI-driven analytics, shaping insights that drive real business outcomes.

Collaborative Culture – Work with a team that values innovation, data-driven decision-making, and cross-functional collaboration.

Career Growth – Gain hands-on experience with cutting-edge AI techniques while developing strategic business intelligence.

If you are passionate about leveraging AI to turn data into actionable business insights, we invite you to apply and be part of our journey in driving data-powered growth for small businesses.