Marketing Coordinator

Summary

Reporting to the Manager of Marketing & Digital Media, the Marketing Coordinator will be responsible for assisting with the day-to-day management and execution of the Rochester Americans digital media and marketing needs. The Marketing Coordinator will assist with the deployment behind email communications, monitor digital / social media platforms and coordinate request for digital updates for the Rochester Americans (AHL). This role is responsible for refining and strategy/growth of the database, creating mobile friendly and engaging emails, supporting internal and external digital needs, and analyzing and reporting on key performance metrics for continued growth.

Duties & Responsibilities

• Support the development and execution of all Rochester Americans marketing campaigns and programs.
• Develop and execute marketing campaigns including initiatives and theme night plans.
• Assist in the generation of unique, impactful, and engaging content for each brand, including photography, video, live stories, and copy for all paid media (tv/radio), digital and social media platforms.
• Support social media strategies including the day-to-day management of our content calendar offering guidance on emerging social media trends, tools, and technologies.
• Assist with the execution of AHL marketing indicatives at the club level.
• Contribute to the execution of sponsorship, ticket sales, and community relation events, initiatives and programs.
• Work in collaboration with the business development department to integrate partner brands, support activations and coordinate digital sponsor elements while monitoring web and mobile app platforms to ensure sponsorship requirements are applied properly.
• Assist in the marketing game night responsibilities, including but not limited to; special theme night/giveaways and tabling for activations.
• Manage all elements of email campaign process, including building templates and assisting with creating workflow.
• Configure and publish website updates to meet brand-specific needs using various content management systems.
• Maintain an all-inclusive email marketing production and editorial calendar.
• Optimize email campaigns, including key aspects such as offers, lists, messaging, and dynamic content.
• Handle digital messaging through building signage opportunities.
• Recommend and incorporate dynamic content in order to hyper-personalize messages to users.
• Build and execute a comprehensive testing plan, including subject lines, content offers, copy, etc.
• Formulate a strategy to ensure the email experience is optimized across desktop, mobile and tablet.
• Perform detailed feature and functionality audits across all digital platforms.
• Ensure digital updates and email campaign elements are approved and delivered in acceptable timeframes.
• Frequently check digital assets for errors; grammatical mistakes, broken links and technical problems. Provide proofing and editing support for marketing and digital media materials.
• Preserve the integrity of all data, including email opt-in permissions.
• Responsible for all privacy (CAN-SPAM and CASL) compliance.
• Remain current with all digital, email and lifecycle marketing industry trends.
• Maintain the upmost confidentiality.
• Other duties as assigned by Supervisor.
  
  

Minimum Qualifications for the Position:

• Bachelor’s degree required with preferred areas of study including marketing, business or sports management
• 1-2 years of sports marketing experience preferred
• Proficient in digital photo editing, social media photography and styling
• Working knowledge of Photoshop and HTML preferred
• Additional skills in graphic design, photography, copywriting, and sports industry are a plus
• Proficient in Microsoft Office
• Strong social media knowledge
• Experience working with Adobe Photoshop, Illustrator, and Premiere Pro
• Ability to work non-traditional hours including evenings, weekends and holidays as needed
  
  

Critical Competencies

• Ability to thrive in highly visible, high-pressure environment
• Highly organized, strong attention to detail, grammar and proofreading skills
• Strong interpersonal and communication skills
• Must be dependable, willing to take initiative and adapt to a variety of situations
• Possess strong time management, organizational and problem-solving skills
• Passionate about customer service
• Creative thinker and problem-solver
• Analytical, focused on results and objectives
• Have a critical eye and creative scope
• Ability to handle multiple projects and tasks simultaneously
• Ability to work independently and in a team setting
  
  

Benefits & Incentives

We offer generous benefits and incentives, including but not limited to:

• Medical Plans: Comprehensive and affordable medical plans; supplemental vision care, dental care, life insurance coverage, fully paid, short and long-term disability and life insurance coverage.
• Investments: 401(k) with employer matching; annual discretionary defined employer contributions
• Paid Time Off: Paid Volunteer Days
• Sabres Experience: (up to 4) Comp tickets to Buffalo Sabres, Buffalo Bandits, Rochester Americans when available
• Wellness: Annual Health & Wellness fair, monthly wellness initiatives including but not limited to lunch & learns, fitness classes and challenges.
• Sabres Family: many annual social events for employees and their families to enjoy, including various holiday parties and activities. DEI committee with annual initiatives, ERG (Employee Resource Groups), Community Volunteer opportunities and more.
  
  

Compensation

This role is hourly and pays between $18.57 - $21.63 per hour. Note: Wages will be determined based on factors such as candidate experience, qualifications, skill set and internal equity.

Rochester Hockey, LLC is an Equal Opportunity Employer