Associate Manager, Paid Social - Hulu

Hulu's Marketing organization is seeking an Associate Manager to lead Originals and Brand Paid Social Campaigns. This individual will be an outstanding addition to the Paid Social team, leading the planning and execution of full-funnel social campaigns that drive awareness, engagement, and cultural relevance for Hulu Originals and Brand initiatives.

As Associate Manager, Paid Social, you’ll collaborate with cross-functional teams, external agencies, and creative partners to launch dynamic social campaigns across platforms like Instagram, TikTok, Facebook, X, Pinterest, and Snapchat. You’ll play a key role in driving best-in-class campaigns that blend performance insights with bold creative to elevate Hulu’s presence in the marketplace.

The ideal candidate is:

• Passionate about entertainment, pop culture, and the social landscape
• Creatively curious and analytically grounded
• Organized, adaptable, and thrives in a fast-paced environment
  
  
  

Responsibilities:

• Support the strategy, execution, and optimization of paid social campaigns across Hulu Originals and Brand marketing initiatives
• Partner with internal stakeholders and creative teams to ensure cohesive messaging and compelling storytelling across paid formats
• QA ads setup across all social platforms
• Manage trafficking and asset delivery to ensure timely launches and creative excellence
• Help track performance metrics and pull actionable insights from brand lift studies, engagement trends, and paid social analytics
• Maintain campaign documentation including media plans, tracking sheets, creative calendars, and budget trackers
• Collaborate closely with agency partners to align on flighting, optimizations, and creative refreshes
• Manage campaign budgets and support financial tracking, invoice reconciliation, and PO processing
• Stay current with platform innovations and propose test-and-learn opportunities for Originals and Brand campaigns
  
  
  

Minimum Requirements:

• Minimum of 3 years of experience in paid social campaign management, preferably in entertainment, brand, or full-funnel campaigns
• Strong working knowledge of paid social platforms (Instagram, TikTok, Facebook, X, Pinterest, Snapchat)
• Excellent project management skills with experience handling multiple high-volume campaigns Experience working closely with creative teams and understanding of storytelling across social
• Ability to interpret data, translate insights into strategy, and present findings clearly
• Strong communication skills and a collaborative mindset Comfortable flexing between strategic thinking and hands-on execution
  
  
  

Preferred Experience:

• Entertainment or media industry experience
• Experience supporting brand and/or original content marketing
• Familiarity with paid social reporting and measurement tools
• Agency experience a plus
  
  
  

Required Education:

• Bachelor’s degree or equivalent years of related experience
  
  
  

Location Note: This role is hybrid, in-office 4x/week (Monday – Thursday) with WFH on Fridays based in Burbank.

The hiring range for this position in Burbank, CA is $94,200.00 to $126,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.