Director of E-Commerce

Director of E-Commerce & Digital Marketing

Location: Huntington Beach, CA

Department: Marketing & E-Commerce

Must have extensive marketplace experience. Ideally with Walmart, Target, Home Depot, Lowe's., etc.

Reports To: Executive Leadership / General Manager

About Us

Founded in 2009, Aosom LLC, is a leading provider of high-quality home, lifestyle, pet, fitness, and toy products delivered through innovative e-commerce solutions. Our family of brands includes HomCom to Outsunny, Pawhut and Soozier and our products are featured on top marketplaces such as Amazon, Walmart, Home Depot, Wayfair, and more. With distribution centers across the U.S., we are committed to offering exceptional customer experiences, competitive pricing, and reliable service nationwide. At Aosom LLC., we foster a culture of collaboration, innovation, and continuous improvement—and we're growing fast.

Position Summary

The Director of E-Commerce & Digital Marketing is a strategic leadership role responsible for driving online revenue growth, enhancing the digital customer experience, and leading e-commerce operations across direct-to-consumer and marketplace channels. This role oversees cross-functional collaboration between marketing, operations, product, analytics, and customer service, while executing innovative strategies to build brand awareness, improve online performance, and maximize profitability.

Key Responsibilities:E-Commerce Strategy & Execution

• Lead the strategic planning and execution of all ecommerce initiatives, ensuring alignment with company revenue and branding goals.
• Oversee the daytoday operations of DTC websites and 3rd party marketplace channels (Amazon, Walmart, Wayfair, Home Depot, etc.).
• Optimize product listings, pricing strategies, and promotional campaigns to enhance visibility, conversions, and competitiveness.
• Manage inventory forecasting, seasonal planning, and merchandising in collaboration with supply chain and purchasing teams.
  
  

Digital Marketing & Brand Growth

• Develop and execute digital marketing campaigns across SEO, SEM, email, social media, affiliate, and display advertising.
• Analyze customer data and website traffic to improve UX/UI, retention, and conversion rates.
• Collaborate on content creation strategies that align with brand identity and market trends.
• Monitor and report on marketing KPIs (e.g., ROI, ROAS, CAC) to drive performance improvements.
  
  

Leadership & Team Development

• Direct, coach, and mentor a growing team of ecommerce and marketing professionals.
• Promote a collaborative, datadriven, and performancebased culture.
• Identify team skill gaps and lead hiring, training, and succession planning.
  
  

Analytics, Reporting & Optimization

• Oversee the implementation and use of analytics tools (e.g., Google Analytics, BI dashboards) to track business performance.
• Provide actionable insights to senior leadership through regular reporting on key performance indicators.
• Drive continuous improvement through data analysis, customer feedback, and competitor benchmarking.
  
  

Cross-Functional Collaboration

• Partner with IT, Product, Operations, and Customer Service to ensure seamless online operations and customer satisfaction.
• Maintain strong relationships with marketplace partners, vendors, and digital agencies.
• Lead or support public relations response strategies and brand crisis management when necessary.
  
  

Required Qualifications:

• Bachelor’s degree in business, Marketing, ECommerce, or related field; MBA preferred.
• 8 to 10+ years of progressive experience in ecommerce, digital marketing, and online sales, including leadership of crossfunctional teams.
• Demonstrated success managing multichannel online sales strategies and platforms.
• Strong knowledge of digital marketing tools, trends, and technologies.
• Proficient with ERP systems (Oracle preferred), ecommerce platforms, and marketing analytics tools.
• Excellent leadership, project management, and communication skills.
• Strong quantitative, problemsolving, and decisionmaking abilities.
• Ability to travel up to 15%.
  
  

Preferred Qualifications:

• Experience in consumer goods, home, lifestyle, or retail ecommerce industries.
• Multinational company experience and/or international market exposure.
• Advanced knowledge of performance advertising platforms and CRM systems.
  
  

What We Offer:

• Competitive base salary + performancebased bonus
• 401(k) with employer match
• Medical, dental, and vision insurance
• Paid time off and company holidays
• Employee assistance program and wellness initiatives
• A dynamic, fastpaced work environment with opportunities for growth