Sr Manager Customer Marketing, Midwest

Job Title

Sr Manager Customer Marketing, Midwest

Position Overview

Shaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing, commercial spaces and outdoor environments. Leveraging strengths in design, innovation and operational excellence, the company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs. It creates differentiated customer experiences through its expansive portfolio of brands: Anderson Tuftex, COREtec, Shaw Floors, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Sports Turf, Shawgrass, Southwest Greens, Watershed Geo and more. Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $6 billion in annual sales and 18,000 associates worldwide.

This position will work from our midwest region in the field (ND, SD, NE, KS, MO, IA, MN, WI, IL, KY, IN, MI, OH). The preferred location is in the Chicago area, but will be open to other cities in the region.

Responsibilities

• Works with our independent retail and local builder partners to create best-in-class consumer experiences instore and online, while driving sales and increasing brand desirability.
• Responsible for executing the strategy across all of Shaw’s brands and customer groups (i.e. Shaw Flooring Network and other buy groups). Main KPI will be to establish and deliver the brand’s financial targets within the East geography (North Carolina and north)
• Deliver consistent brand experiences to our key independent retail customers and their consumers through effective creation and management of strategic co-marketing plans, sell-in plans, advertising, marketing and promotional assets, digital marketing, and online content that support the sales goals for Shaw brands and deliver on the Shaw brands’ strategies and annual plans.
• Work with internal sales team and customer to develop and execute specific customer annual co-marketing plans and supporting creative, including detailed budgets aligned with Sales, and advertising plans focused on digital marketing tactics and aligned in timing with both the retailer and Shaw plan. Plans should bring to life Shaw National Brand strategies/plans on a local level, as well as deploy promotional plans from our buy group and Shaw Flooring Network teams.
• Measure and evaluate ROI through sales and promotion effectiveness of trade marketing initiatives, including reporting out results by customer quarterly, with a heavy focus on ROAS for digital media. Manage and track annual marketing spend and effectiveness of spend by customer.
• Manage co-op/BDF funds with our customers to ensure they are used effectively.
• Continuously optimize the online consumer experience through trade partner websites, including website content management processes, online product demo strategies, retailer website consumer ratings and reviews management, and digital co-marketing campaigns
• Establish regular cadence of meeting with key customers’ marketing department to plan, measure, and continuously improve.
• Fully support the marketing needs and requirements of key product launches across brands by leveraging Brand content and working with Sales, Digital and our Training team to ensure a robust launch at each customer.
• Travel within the United States is required, both within the East geography (primarily) and to headquarters (Dalton, GA)
• Preferably located in Philadelphia or Dalton, GA (hybrid) area. Potential options for near a major airport in the East that makes direct flights possible.
• This role reports to the VP, Customer Marketing.
  
  

Requirements

• Degree in Marketing, Sales, Business Management or similar relevant subject and 5+ years of experience in brand management, marketing, customer/channel/trade marketing, sales, channel management or the equivalent education and experience.
• Demonstrated ability to lead and collaborate with cross-functional teams
• Excellent communication and interpersonal skills; strong presentation skills
• Strong budget management and analytical skills
• Must be action orientated and responsive in a very fast paced environment
• Knowledge of digital marketing content and platforms and their measurement
  
  

Preferred

• Preferred experience in working directly with Sales and customers to create and execute marketing plans, especially with independent retailers
• Preferred experience in home renovation space either with retail or manufacture
  
  

Competencies

• Create a Strategic Plan
• Demonstrate Strategic Influence
• Demonstrate Customer Orientation
• Drive Results
• Build Trusting Relationships
  
  

Work Shift

8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM

Shaw Industries is an equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.