Paid Social Media Manager

Position Summary

Develop and manage media buying across paid social for all Company brands across assigned regions. Make plans and execute to keep our company on the cutting-edge of paid social media strategy and community engagement. Support all International teams with a clear focus on campaign planning, campaign management, optimization and performance.

Primary Responsibilities

• Create, manage and optimize advertising campaigns on social media platforms including Facebook, Instagram, TikTok, Twitter, YouTube, Snapchat and other networks. Lead the consolidated media buying process for international working with other departments team members.
• Set and optimize bids at placement, ad set, device, geographic and other levels.
• Leverage consumer insights, marketing data, and analytics to develop media strategies. Support planning and execution of key campaigns working with to local and regional marketing team on end-to-end management of biddable media campaigns.
• Manage and pace campaign budgets on a routine basis to ensure efficient delivery of advertising spend and to ensure pacing towards campaign objectives and goals. Maintain media budgets and overall budget summaries for assigned campaigns
• Actively test and analyze targeting, ad creative, landing pages, and placements to drive results, consolidate learnings and best practices across regions to improve efficiency and develop consistency in the way we go to market for all markets and brands.
• Work with analytics manager to develop performance reports to measure, evaluate, and analyze campaign performance and provide recommendations and optimizations on an ongoing basis
• Contribute to quarterly marketing reviews and other management-facing presentations that outline performance, insights from testing, and key strategic opportunities
  
  

Job Specifications

• Prefer a Bachelor's Degree in the field of Business Administration, Marketing, Communications, Computer Science or another related field.
• Between 3-5 years of experience in digital marketing
• Between 3-5 years of experience in media buying, programmatic advertising, agency, and Consumer Packaged Goods (CPG)
• Proficiency in Microsoft Office programs: Word, Excel, PowerPoint, and Outlook.
• Google Ads, Google Analytics, META Ads, Twitter (X) Ads.
• Additional languages are a plus. Knowledge of programmatic and ability to set up private marketplace deal in Demand-side Platform (DSP) such as The Trade Desk, DV360, and Amazon is highly desirable. Stay current on digital industry trends and emerging platforms
  
  

Base Pay Range: USD $78,750 - USD $105,000 (+)