Product Marketing Manager

Description

Job Summary

The Product Marketing Manager at ProSites is responsible for developing and executing the go-to-market strategy for our products. This includes crafting compelling messaging, positioning, and content that clearly communicates the value of our solutions to the market. You will work closely with cross-functional teams, including product management, sales, and customer success, to drive product adoption and achieve business objectives.

Essential Duties

Go-to-Market Strategy:

• Develop and execute go-to-market strategies for new products and feature releases.
• Collaborate with product management to understand product features and benefits, and translate them into customer-facing messaging.
• Conduct market research and competitive analysis to identify market opportunities and inform product positioning.
  
  

Product Positioning & Messaging

• Create and maintain product positioning, messaging, and value propositions that differentiate our products in the market.
• Develop and refine buyer personas to ensure messaging resonates with target audiences.
• Craft compelling product narratives that can be used across various marketing channels.
  
  

Sales Enablement

• Develop sales tools, collateral, and training materials to support the sales team in effectively communicating product value to prospects and customers.
• Conduct product training sessions for the sales team, ensuring they are equipped with the knowledge and tools to succeed.
• Collaborate with sales to gather feedback and continuously refine product messaging and positioning.
  
  

Content Development & Marketing Campaigns

• Work closely with the content and demand generation teams to create product-related content, including white papers, case studies, blog posts, webinars, and presentations.
• Develop and manage marketing campaigns that drive product awareness, generate leads, and support customer retention.
• Collaborate with digital marketing teams to optimize online content and ensure alignment with SEO strategies.
  
  

Market Intelligence & Customer Insights

• Conduct ongoing market research to stay informed about industry trends, competitive landscape, and customer needs.
• Analyze customer feedback and usage data to gain insights into product performance and customer satisfaction.
• Use insights to inform product development, marketing strategies, and go-to-market plans.
  
  

Product Launch Management

• Plan and execute product launches, coordinating with product management, marketing, sales, and customer success teams.
• Develop and manage launch timelines, ensuring all deliverables are completed on time.
• Measure and report on the success of product launches, including tracking key metrics and gathering stakeholder feedback.
  
  

Skills And Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
• 5+ years of experience in product marketing, preferably in a B2B environment.
• Proven track record of successfully launching and marketing products to business audiences.
• Strong understanding of B2B marketing strategies, sales processes, and customer buying behavior.
• Excellent written and verbal communication skills, with the ability to craft clear, compelling messaging.
• Experience with market research, competitive analysis, and customer insights.
• Proficiency with marketing automation platforms, CRM systems, and analytics tools.
• Strong project management skills, with the ability to manage multiple projects and deadlines simultaneously.
• Knowledge of digital marketing tactics, including SEO, SEM, and content marketing.
• Ability to work in a fast-paced, collaborative environment.
  
  

Physical/Mental Requirements For The Job

• Prolonged periods of seating
• May be requested to work overtime and weekends if deemed necessary
• Must be able to lift at least 20 pounds
• Certain management positions might be required to occasional travel
  
  

This job description in no way states or implies that these are the only duties to be performed by the incumbent(s) in this position. Employee(s) will be required to follow any other job- related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

All duties and responsibilities are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbent(s) will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities.