Marketing Specialist

Description

We are on the lookout for a Marketing Specialist to join our growing team!

Who are we?

Lofty is a high-growth, global SaaS company serving the residential real estate market. Our suite of tools addresses the daily pain points faced by agents, empowering them to launch effective marketing campaigns, track leads' activities, build lasting customer relationships, and efficiently manage teams.

What’s the job?

We are seeking a Marketing Specialist to assist our marketing team with the development and implementation of marketing plans and strategies, event coordination, vendor management, and other content marketing initiatives. This role involves a high level of collaboration amongst the marketing team, cross- functional teams and departments, and external vendor partners. To succeed in this role, you should be comfortable managing multiple projects and priorities and be able to pivot between them quickly as needed.

Event Marketing

• Plan and execute in-person and virtual events, including tradeshows, conferences, and webinars.
• Coordinate logistics, sponsorships, speaker engagements, and post-event follow-ups.
• Represent Lofty professionally at events, engaging with prospects, partners, and industry influencers.
  
  

Campaign & Content Coordination

• Create and manage content calendars to ensure timely delivery of campaign assets.
• Support the development of marketing materials such as emails, landing pages, flyers, videos, and graphics.
• Collaborate with internal teams and external vendors to execute integrated marketing campaigns.
  
  

Vendor & Channel Management

• Coordinate with marketing agencies, contractors, and third-party vendors to support campaigns and creative projects.
• Ensure brand consistency across all marketing touchpoints.
• Oversee Lofty’s social media presence in partnership with a third-party content team.
  
  

Marketing Operations & Team Support

• Assist with CRM data management and marketing automation tasks.
• Support cross-functional communication with sales, customer success, and product teams to align initiatives.
• Conduct research, enrich lead lists, and assist with segmentation for campaigns.
• Jump in on special projects and marketing initiatives as needed.
  
  

What’s the work location?

You’ll be based out of our stunning, light-filled headquarters in the Warehouse District of Downtown Phoenix—a 17,000-square-foot space designed for collaboration, creativity, and connection. During onboarding and training, you’ll work in-office five days a week to build momentum, meet your teammates, and ramp up with hands-on support. Once key KPIs and performance metrics are met, you’ll transition to a hybrid schedule of three in-office days per week—giving you the flexibility to balance focused work and in-person collaboration.

What's the earning potential ($$$)?

First-year earnings? The role offers a base salary of $55,000–$65,000, plus eligibility for a 20% performance bonus. Bring your best, and there’s real potential to earn more—it’s a great way to turn great work into real rewards!

Requirements

What are we looking for?

• 2+ years’ experience in B2B marketing roles, ideally with a technology focus
• Social Savvy! With a strong understanding of B2B social media marketing, strategies, and tactics
• Experience with CRM and marketing automation platforms (HubSpot preferred)
• Comfortable building simple HTML emails and landing pages from templates
• Outstanding written and verbal communication skills
• An eye for great design! And the ability to create simple graphics using Canva
• Analytical and organizational skills including project management
• Team player who can work independently but loves to collaborate
• Comfortable working in Microsoft Excel with large amounts of data
• Self-starter who takes initiative, and acts with a high level of accountability
• Outgoing, upbeat and positive, with strong interpersonal skills
• Able to manage multiple projects simultaneously while maintaining high quality
• A passion for all things marketing, and a big appetite for learning!
• Knowledge of the residential real estate industry is a plus
• **Some travel may be required**
  
  

Anything else? Absolutely! Benefits and Perks: This is a place where every day we are inspired by our teammates, encouraging each other to be our best. The environment is friendly and supportive! And we feel it’s important to reward our team with competitive pay and benefits. Here are some of the highlights:

• Health Insurance: FREE medical coverage for employees for one of our plan options! And the ability to add dependents or choose an alternative plan and still receive a credit to keep costs down.
• Paid Time Off: Work hard, play hard! In addition to 10 holidays, we offer three weeks of paid time off so that you can achieve a healthy work-life balance.
• Paternity Leave: We support our team members as they grow their families! Once you qualify for FMLA, you are eligible to receive up to 6 weeks of paid paternity time to bond with a new child.
• Employee Assistance Program: We are proud to offer free access to SupportLinc, a global platform that provides on-demand care as you navigate personal or professional challenges. This confidential and compassionate support system is available to you and your family members anytime you need help.
• Team Building: We may work across time zones and countries, but we’re still united. We host a monthly schedule of team activities, quarterly town halls, open Q&A sessions, and other special events…so many fun ways for us to connect and support one another.
• Growth Opportunities: When our people grow…we grow! We offer leadership training, development journeys for core teams, and coaching/mentoring opportunities. Constant growth and development are inherent in our culture.
• Tools To Do The Job: We ensure you are hooked up with the tools, equipment, and systems you need. We begin the process prior to your start date, so you are ready to rock ‘n roll on your first day.
• What Else? We provide a 401(k) company match and 100% company-paid life/AD&D insurance/short-term disability. Our ultimate goal is to support you and your overall wellness.
  
  

Join our growing team and let’s have fun building this business together!