NIL Content Producer - University of Oklahoma

As an integral part of Learfield Studios content team, the NIL Content Producer plays an important role on the ground at Oklahoma that assists in the development and production of NIL content-driven executions in partnership with the school and brand partners. Reporting to the Supervising Producer and working closely with the on-site sales team, they will collaborate with the athletic departments, school production teams, student athletes, brands and local staff to help ideate, create and execute a robust NIL content offering that will deliver across all stakeholders goals.

What You’ll Do

• Lead the creation and execution of all NIL content including but not limited to multimedia audio/video, motion graphic, static graphics, podcasts/audio, live streams, etc. across multiple digital platforms
• Collaborate closely with athletic department and sponsors to create custom NIL content that delivers on all stakeholders voice, tone, and brand objectives.
• Create and continue to evolve NIL Content best practices across creative, production, distribution and student athlete relations and communications
• Generate ideas for brand integration NIL video series for local and national sales and attend client pitches and productions, as needed
• Build trust with student athletes and set them up for success across all NIL executions
• In addition to NIL projects, assist in the production of Learfield live-action shoots and other revenue-driving social activations as needed within Sooner Sports Properties and athletics department.
• Contribute to research, pre-production, production, post production, distribution, and analysis for all proactive and reactive NIL content executed by Learfield Studios
• Act as a liaison between the athletic department content team, Learfield local sales teams and national sales.
• Utilize data, creative insights and current trends to develop Learfield Studios NIL content strategy
• Serve as an on campus resource for student athletes and share best practices across content creation
• Create pre-sale content presentations including estimated performance, distribution strategy, and creative synopsis
• Track, analyze, and evaluate performance of all campaigns to create and present recaps to partners, sales, and leadership
• Ability to lead distribution kick-off calls, formulate full distribution plans and manage distribution through end of series, including recapping performance and communicating insights to shareholders
• Manage NIL Content Specialist at Oklahoma
  
  

What We’re Looking For

• Minimum 4+ years of work experience in the sports or entertainment industry focused on creating, writing, producing, directing and editing video content
• Must have previous experience with shooting, directing and editing video
• Advanced knowledge of graphic, motion design, photography, and video editing/production (including Adobe Creative Cloud)
• Minimum 4+ years of experience successfully working in a creative production environment
• Minimum 4+ years of experience in developing creative content that has driven engagement and results
• Prefer previous experience in sports industry and ideally in college athletics
• Experience creating content for multiple social platforms with a clear understanding for what works best on specific social media channels
• Ability to meet deadlines in a fast-paced, dynamic environment
• Proven ability to collaborate with other content creators and stakeholders
• Demonstrate a proficient understanding of how all social platforms (Facebook, Twitter, Instagram, TikTok, YouTube and Snapchat) and their communities work, including emerging platforms
• Excellent communication skills with the ability to present concepts and strategies to leadership
• Ability to generate new ideas and concepts that might align with a project's initiatives
• Strong administrative, critical reasoning, and problem-solving abilities.
• Must be highly organized, efficient and precise in his/her work.
• Unquestioned integrity and trustworthiness. Adherence to Learfield, university, conference, and NCAA rules and regulations
  
  

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.