Manager, Content Marketing

Description

Our team members are the heart of what makes us better.

At Hackensack Meridian Health we help our patients live better, healthier lives — and we help one another to succeed. With a culture rooted in connection and collaboration, our employees are team members. Here, competitive benefits are just the beginning. It’s also about how we support one another and how we show up for our community.

Together, we keep getting better - advancing our mission to transform healthcare and serve as a leader of positive change.

Reporting to the Vice President, the Content Marketing Manager manages the execution of the Hackensack Meridian Health (HMH) content marketing strategy across all channels, including traditional and digital formats, for external audiences. Crucial in supporting overall HMH marketing and communications goals.

Responsibilties

A day in the life of a Manager, Content Marketing at Hackensack Meridian Health includes:

• Implement a content strategy that aligns with the organization's overall business objectives, driving consumer engagement, leads, and ROI.
• Conduct ongoing research and analysis to identify trends, audiences, and opportunities in the content landscape.
• Oversee the creation and production of high-quality content across all channels, including website, email, podcast, and print.
• Establish goals, metrics, and deliverables to measure the effectiveness of the content program.
• Execute complex media plans across multiple channels (traditional and digital).
• Develop comprehensive campaigns that include creative and compelling written and visual communications for a variety of audiences and channels.
• Collaborate with graphic designers, video producers, analysts, and digital leads to ensure brand-compliant projects are completed in a timely and accurate manner.
• Oversee the management of multiple, complex projects in a fast-paced environment.
• Maximize existing talent by providing counsel, leadership, guidance, and direction and assisting in the development of an organizational culture appropriate to support the mission.
• Maintain a working knowledge of applicable Federal, State, and local laws and regulations, HMH Compliance Program, Standards of Conduct, as well as other policies to ensure adherence in a manner that reflects honest, ethical, and professional behavior.
• Manage and oversee team performance through performance planning, coaching, and performance appraisals. Hold direct reports accountable for managing and developing their assignments to ensure goals are achieved.
• Anticipate and act on emerging healthcare trends to position the system for the future, in conjunction with other system leaders.
• Other duties and/or projects as assigned.
• Adheres to HMH Organizational competencies and standards of behavior.
  
  

Qualifications

Education, Knowledge, Skills and Abilities Required:

• Bachelor's degree in public relations, communications, journalism, business, or related field.
• Minimum of 7 years experience in a related function.
• Experience managing personnel directly or indirectly.
• Understanding of best practices in Search engine optimization (SEO).
• Must be able to work quickly under tight deadlines and manage multiple projects at once.
• Ability to set clear goals and execute projects from start to finish.
• Ability to collaborate effectively with both internal and external partners.
• Deep knowledge of digital writing and editing that is aligned with best practices in user experience, user design, and heuristic analysis.
• A good understanding of how to use analytical tools to best develop and deploy content that resonates with audiences.
• Project management skills with proven ability to manage projects on time and on budget that require multiple layers of service providers, and internal and external stakeholders.
• Operations management skills with proven ability to identify, collect, and analyze operations performance data, market research data, and other related data to improve performance.
• Ability to be a steward of the culture by demonstrating and role modeling leadership behaviors.
• Strong writing, editing, and verbal communication skills.
• Motivated, resourceful professional capable of independent function in a fast-paced and dynamic environment.
• Proficient computer skills that include but are not limited to Microsoft Office and/or Google Suite platforms.
  
  

Education, Knowledge, Skills And Abilities Preferred

• Proven innovator in content strategy.
• Natural ability to adapt to new digital technologies.
• Passion for creating engaging and impactful content that drives conversions.
  
  

If you feel that the above description speaks directly to your strengths and capabilities, then please apply today!

HMH is committed to pay equity and transparency for our team members. The posted rate of pay in this job posting is a reasonable good faith estimate of the minimum base pay for this role at the time of posting in accordance with the New Jersey Pay Transparency Act and does not reflect the full value of our market-competitive total rewards package.

Job Duties

The starting rate of pay is provided for informational purposes only and is not a guarantee of a specific offer. Posted hourly rates may be stated as an annual salary in the offer and posted annual salaries may be stated as an hourly rate in the offer, depending on the level and nature of the job duties and credentials of the candidate. The base compensation determined at the time of the offer may be different than the posted rate of pay based on a number of non-discriminatory factors, including but not limited to:

• Labor Market Data: Compensation is benchmarked against market data to ensure competitiveness.
• Experience: Years of relevant work experience.
• Education and Certifications: Level of education attained, including specialized certifications, credentials, completed apprenticeship programs or advanced training.
• Skills: Demonstrated proficiency in relevant skills and competencies.
• Geographic Location: Cost of living and market rates for the specific location.
• Internal Equity: Compensation is determined in a manner consistent with compensation ranges for similar roles within the organization.
• Budget and Grant Funding: Departmental budgets and any grant funding associated with the job position may impact the pay that can be offered.
  
  

Some jobs may also be eligible for performance-based incentives, bonuses, or commissions not reflected in the starting rate. Certain positions may also be eligible for shift differentials for work performed on evening, night, or weekend shifts.

In addition to our compensation for full-time and part-time (20+ hours/week) job positions, HMH offers a comprehensive benefits package, including health, dental, vision, paid leave, tuition reimbursement, and retirement benefits.Starting at $131,144.00 Annually