Director of Merchandising & Trade Strategy

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Position Overview

We’re seeking a strategic, data-driven Director-Trade Marketing to lead go-to-market execution that drives retail performance and profitability. As the key link between Sales, Marketing, Product, and Finance, you’ll turn brand strategy into impactful, customer-facing programs. Grounded in marketplace insights and competitive analysis, you'll shape pricing, positioning, and promotional plans that deliver growth. If you're passionate about cross-functional leadership and commercial impact, this role is for you.

Key Responsibilities

Cross-Functional Leadership & Collaboration

• Lead cross-functional initiatives between Sales, Marketing, Product, and Finance to ensure unified execution of trade programs that meet commercial targets
• Chair weekly GTM profitability meetings with cross-department stakeholders; drive accountability toward revenue, margin, and sell-through KPIs
• Collaborate with Commercial Finance to build data-informed customer, trade, and marketing strategies
• Partner with eCommerce and digital media teams to ensure cohesive trade activation across online and offline touchpoints.
  
  

Marketplace & Pricing Strategy

• Serve as subject matter expert for retail pricing and channel strategy; deliver insight-driven recommendations to optimize shelf presence, ASP (average selling price), and promotional ROI
• Monitor and analyze syndicated data, POS trends, and competitive intelligence to refine market positioning and identify white space opportunities
• Lead annual trade planning cycle with Finance and Sales to develop pricing strategies across channels (e.g., Mass, Club, Specialty, eComm)
  
  

Go-To-Market Execution

• Own end-to-end development of customer-facing materials, from product launch sell-in decks to promotional toolkits; ensure alignment with brand guardrails and revenue objectives.
• Translate innovation pipeline and brand plans into compelling, retailer-specific narratives that drive customer engagement and support planogram placement
• Collaborate with Sales to test, refine, and optimize execution plans based on post-program analysis and retailer feedback
  
  

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in trade marketing, merchandising, category management, or related functions within the CPG or retail industry.
• Strong commercial acumen with a track record of influencing cross-functional decisions.
• Excellent communication and presentation skills, with the ability to distill complex information into actionable insights.
• Proficient in analyzing POS, syndicated data, and internal financials to inform strategy.
• Highly organized with the ability to manage multiple priorities in a fast-paced environment.