SVP, Brand Marketing

Job Type

Full-time

Description

Position Title: SVP, Brand Marketing

Department: Marketing

Status (E/NE, FT/PT): Exempt, Full-Time

Reports to: EVP, Chief Marketing Officer

Position Overview

Are you looking to join a team of go-getters dedicated to serving and uplifting the community? Join the Detroit Pistons team and our mission!

Here at the Detroit Pistons, we are focused on equality for all. We work collaboratively to foster a diverse and inclusive work environment that celebrates our differences while driving innovation and equity. Creating impactful experiences on and off the court is what we do - and ensuring that everyone has a voice is how we do it.

The Senior Vice President of Brand Marketing is a visionary helping to shape and implement the Detroit Pistons brand identity across multiple content platforms. This role will lead the development and delivery of brand and marketing strategies to elevate the franchise’s presence locally, nationally, and globally—with a future-forward, culturally relevant lens.

The SVP will lead all aspects of the Social Media, Content Production, Brand Experience, Retail and Lifestyle & Culture Marketing teams, ensuring a unified brand voice that resonates deeply with fans, partners, and communities. This individual will spearhead marquee brand collaborations and partnerships, drive in-market cultural relevance, and develop new fan engagement strategies that build equity, affinity, and sustained growth.

Key Responsibilities

Brand Leadership & Strategy

• Develop brand strategies that drive fan growth, emotional connection, and commercial success.
• Evolve the Detroit Pistons brand positioning to remain culturally relevant, forward-thinking, and globally aspirational.
• Lead initiatives that grow brand awareness and fan engagement in strategic U.S. and international markets.
• Create scalable campaign frameworks that can be localized for regional audiences.
  
  

Team Management & Leadership

• Strong business insight understanding of business operations, financial management, and organizational dynamics.
• Proven ability to identify growth opportunities and drive business expansion.
• Skills in fostering innovation and encouraging creative solutions to business challenges.
• Experience in leading change initiatives and managing organizational transitions.
• Ability to plan and implement strategies that align with the Detroit Pistons vision and growth goals.
• Proficiency in identifying issues, analyzing information, and developing effective solutions and processes.
• Expertise in fostering teamwork and encouraging productive collaboration across different departments.
• Ability to influence others to gain support for initiatives and drive organizational change.
• Demonstrated ability to achieve measurable outcomes and drive the organization towards its objectives.
• Deep understanding of industry trends, market dynamics, and competitive landscape.
• Overseeing multiple departments or business units, with increased responsibility for strategic direction and overall performance.
  
  

Creative Oversight

• Lead and mentor cross-functional teams: Social Media, Content Production, Brand Experience, Retail, and Lifestyle/Culture Marketing,
• Inspire high-impact storytelling across video, digital, experiential, and emerging formats.
• Foster a highly collaborative, creative-first environment that attracts top industry talent.
• Lead big brand retail opportunities, development of product and oversight of go to market retail marketing strategies
  
  

Content & Social Ecosystem

• Oversee creation and distribution of content across owned and partner platforms to drive engagement, reach, and innovation.
• Ensure the brand’s social voice is distinct, real-time, and resonates with diverse audiences.
• Leverage data and insights to guide content strategy and fan behavior understanding.
• Develop player-focused content for use in-arena with strong focus on music and sound design.
  
  

Culture, Community & Lifestyle Marketing

• Drive culturally attuned marketing that authentically connects with key fan bases inclusive of the Detroit community and global basketball community.
• Foster deep-rooted relationships with musicians, artists, creators, tastemakers, influencers, and cultural partners.
• Lead brand efforts that position the team at the center of local and national cultural conversations.
• Develop robust brand experiences and events that bring to life strategic partnerships.
  
  

Strategic Partnerships & Collaborations

• Develop and manage high-profile brand collaborations within expanded categories outside of sport inclusive of music, lifestyle, fashion, and media partners.
• Work cross-functionally with corporate partnerships and business development teams to align brand efforts with strategic goals.
• Identify and activate innovative opportunities that expand the team’s influence beyond basketball.
  
  

Qualifications

• Bachelor’s degree or qualifying experience.
• 12+ years of experience in brand strategy, marketing, or related roles—preferably in sports, entertainment, or lifestyle industries.
• Executive-level leadership experience, managing large teams and cross-functional initiatives
• Proven leadership in managing creative teams, campaigns, and content ecosystems at scale.
• Deep understanding of digital culture, sports fandom, and entertainment media trends.
• Experience driving collaborations with high-profile brands and navigating complex partner environments.
• Strategic problem solver with a creative approach, able to balance long-term vision with daily execution.
• Passion for basketball, culture, and community impact.
• Exceptional communication and presentation skills
• Ability to thrive in a fast-paced, high-pressure environment with a passion for sports and entertainment
• Ability to work irregular hours including evenings, weekends, and holidays as required.
• Ability to handle highly confidential information is required.
  
  

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.