Marketing Director
The Spine Hospital of Louisiana
Date: 10 hours ago
City: Baton Rouge, LA
Contract type: Full time
Remote
Description
Join Our Team as a Marketing Director!
Are you a creative, driven, and detail-oriented marketing professional looking to make a meaningful impact in healthcare? The Spine Hospital of Louisiana is seeking a Marketing Director to help tell our story, engage our community, and support our mission of delivering exceptional spine care.
Why Join Us?
At The Spine Hospital of Louisiana, we combine cutting-edge technology with compassionate care. As our Marketing Director, you'll play a vital role in communicating that mission through events, patient education, digital campaigns, and more.
This isn’t just a marketing job—it’s an opportunity to help patients and our community feel informed, empowered, and connected to a hospital that genuinely cares.
What You’ll Do
Education: Bachelor’s Degree in Marketing, Public Relations, Communications, or Health Administration.
Experience: 1-3 years of prior marketing experience, prefer healthcare background; Strong communication skills with an understanding of medical terminology preferred; Familiarity with healthcare CRMs, EMRs, and patient portal tools, preferred; Knowledge of HIPAA and hospital regulatory marketing guidelines; Creative thinker who can translate complex information for the public; Experience in event planning for health fairs or screenings.
Special Skill: Proficient with Microsoft Office, Publisher, and other design tools (Canva, Adobe Creative Suite) for flyers and brochures.
Physical Requirements: Must be able to perform moderate to heavy lifting for special events.
What We Offer
Join Our Team as a Marketing Director!
Are you a creative, driven, and detail-oriented marketing professional looking to make a meaningful impact in healthcare? The Spine Hospital of Louisiana is seeking a Marketing Director to help tell our story, engage our community, and support our mission of delivering exceptional spine care.
Why Join Us?
At The Spine Hospital of Louisiana, we combine cutting-edge technology with compassionate care. As our Marketing Director, you'll play a vital role in communicating that mission through events, patient education, digital campaigns, and more.
This isn’t just a marketing job—it’s an opportunity to help patients and our community feel informed, empowered, and connected to a hospital that genuinely cares.
What You’ll Do
- Responsible for coordinating all internal and external special events.
- Coordinate service line marketing (e.g., Spine Surgery, Interventional Services, Imaging, and inpatient/outpatient services.
- Plan and execute patient education campaigns and health awareness initiatives.
- Manage website and intranet content, social media, and community outreach programs.
- Track performance metrics for campaigns and patient engagement.
- Assist with internal communications and employee recognition initiatives.
- Ensure HIPAA compliance in all messaging and promotions.
- Collaborate with clinical teams, public relations, and local media.
Education: Bachelor’s Degree in Marketing, Public Relations, Communications, or Health Administration.
Experience: 1-3 years of prior marketing experience, prefer healthcare background; Strong communication skills with an understanding of medical terminology preferred; Familiarity with healthcare CRMs, EMRs, and patient portal tools, preferred; Knowledge of HIPAA and hospital regulatory marketing guidelines; Creative thinker who can translate complex information for the public; Experience in event planning for health fairs or screenings.
Special Skill: Proficient with Microsoft Office, Publisher, and other design tools (Canva, Adobe Creative Suite) for flyers and brochures.
Physical Requirements: Must be able to perform moderate to heavy lifting for special events.
What We Offer
- Competitive salary and benefits package
- Supportive, mission-driven work environment
- Opportunities for professional growth in healthcare marketing
How to apply
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