Marketing Operations Specialist

Job Description

Marketing Operations Specialist

We are looking for a Marketing Operations Specialistto join our team at Hearst Connecticut Media Group, with our Norwalk, CT office. You will work in a collaborative, fast-paced and fluid environment. Your role will include communicating with our advertising customers and internal departments, to fulfill customer creative needs and launch campaigns.

What you will do:

• Support the Sales Reps, Customer Success teams, and Clients to ensure delivery of high-quality creatives and on-time launch of marketing campaigns.
• Effectively communicate our internal teams, partners & clients, in developing on-target messaging for advertisements (including video, digital & print display, email & audio).
• Serve as a customer facing representative of HCMG Advertising Department, to gather creative assets & communicate ad proofs to customers, and suggest best-practice recommendations to improve campaign engagement.
• Expedite the design and approval process to meet ad creative deadlines.
• Serve as the creative communications and design resource for customers, by educating clients and agencies on critical elements that drive impactful creative.
• Deliver a customer-focused experience to our advertisers, enhancing and strengthening the value of their partnerships with our organization.
• Fulfill additional Ad Creative and Ad Operation related duties, as assigned by management.
  
  

Minimum qualifications:

• 3+ years’ experience in the digital media industry, with a focus on advertising campaign processing, management, and/or fulfillment.
• Demonstrable record of success with client facing role, to include customer service and/or account management.
• Proficient with basic Excel
  
  
  

Preferred qualifications:

• Customer service and process driven, with an interest in creative direction.
• Strong verbal and written communication skills with a solution-orientated mindset, to work through workflow challenges & solutions.
• General understanding of digital and print advertising and of how creative elements impact campaign performance
• Experience maintaining relationships with customers, to include local, regional, franchise or national business representatives, advertising agencies and marketing managers.
• Experience working effectively and positively with internal departments (i.e.: Sales, Customer Experience, Production & Finance Teams).
• Ability to manage a high volume of customers while maintaining effective communication & diligence.
• Ability to work in a fast-paced, deadline environment, and adaptable to changes.
• A passion for digital and print media/marketing as a user and general knowledge of our ad products.
  
  
  

We are looking for a Marketing Operations Specialistto join our team at Hearst Connecticut Media Group, with our Norwalk, CT office. You will work in a collaborative, fast paced and fluid environment. Your role will include communicating with our advertising customers and internal departments, to fulfill customer creative needs and launch campaigns.

What you will do:

• Support the Sales Reps, Customer Success teams, and Clients to ensure delivery of high-quality creatives and on-time launch of marketing campaigns.
• Effectively communicate our internal teams, partners & clients, in developing on-target messaging for advertisements (including video, digital & print display, email & audio).
• Serve as a customer facing representative of HCMG Advertising Department, to gather creative assets & communicate ad proofs to customers, and suggest best-practice recommendations to improve campaign engagement.
• Expedite the design and approval process to meet ad creative deadlines.
• Serve as the creative communications and design resource for customers, by educating clients and agencies on critical elements that drive impactful creative.
• Deliver a customer-focused experience to our advertisers, enhancing and strengthening the value of their partnerships with our organization.
• Fulfill additional Ad Creative and Ad Operation related duties, as assigned by management.
  
  

Minimum qualifications:

• 3+ years’ experience in the digital media industry, with a focus on advertising campaign processing, management, and/or fulfillment.
• Demonstrable record of success with client facing role, to include customer service and/or account management.
• Proficient with basic Excel
  
  
  

Preferred qualifications:

• Customer service and process driven, with an interest in creative direction.
• Strong verbal and written communication skills with a solution-orientated mindset, to work through workflow challenges & solutions.
• General understanding of digital and print advertising and of how creative elements impact campaign performance
• Experience maintaining relationships with customers, to include local, regional, franchise or national business representatives, advertising agencies and marketing managers.
• Experience working effectively and positively with internal departments (i.e.: Sales, Customer Experience, Production & Finance Teams).
• Ability to manage a high volume of customers while maintaining effective communication & diligence.
• Ability to work in a fast-paced, deadline environment, and adaptable to changes.
• A passion for digital and print media/marketing as a user and general knowledge of our ad products.