Senior Analyst, Programmatic

CMI Media Group, a leading healthcare-focused media planning and buying agency, is seeking a talented and experienced Senior Analyst, Programmatic to join our dynamic team. As a Senior Analyst, you will play a key role in shaping and optimizing programmatic advertising strategies for our diverse portfolio of healthcare clients. If you have a passion for data-driven decision-making, a deep understanding of programmatic advertising, and the ability to thrive in a fast-paced environment, we want to hear from you.

Key Responsibilities:

Strategy Development: Collaborate with cross-functional teams to develop and implement programmatic advertising strategies aligned with client goals and objectives.

Campaign Management: Oversee end-to-end programmatic campaign execution, including setup, optimization, and performance analysis across various DSPs and platforms.

Data Analysis: Utilize data analysis tools and techniques to derive actionable insights, optimize campaign performance, and provide strategic recommendations to clients.

Audience Segmentation: Develop and implement audience targeting strategies to maximize campaign effectiveness and reach specific healthcare audiences.

Technical Expertise: Stay up-to-date on the latest programmatic advertising trends, technologies, and best practices to ensure CMI Media Group remains at the forefront of industry innovation.

Collaboration: Work closely with internal teams, including media planning, analytics, and creative, to ensure seamless integration of programmatic strategies with overall media plans.

Client Communication: Act as a key point of contact for programmatic-related inquiries, providing regular updates, insights, and performance reports to clients.

Qualifications:

• 4+ years of hands-on experience in programmatic advertising, preferably within the healthcare or pharmaceutical industry.
• Proficiency in using DSPs, ad exchanges, and other programmatic platforms. Trade Desk experience is preferred.
• Strong analytical skills with the ability to interpret and translate data into actionable insights.
• Excellent communication and presentation skills.
• Detail-oriented with a proactive and collaborative approach.
  
  

If you are excited about the opportunity to contribute to the success of our clients through innovative programmatic strategies, please apply. CMI Media Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

The base salary for this position at the time of this posting may range from $50,000 to $90,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.