Marketing Coordinator

Job Title: Marketing Coordinator (In-Person)

Location: Polaris Rehabilitation and Care Center, Cheyenne, WY

Schedule: Full-Time | On-Site Only

Position Overview:

Polaris Rehabilitation and Care Center is seeking a dynamic, organized, and people-oriented Marketing Coordinator to join our team on-site. This role supports the facility’s marketing and referral initiatives by assisting with outreach, promoting services, and ensuring a positive community presence. The Marketing Coordinator plays a key role in supporting census growth and maintaining a strong local reputation for quality care.

Primary Responsibilities

• Building Relationships & Community Outreach
• Assist in cultivating and maintaining positive relationships with hospitals, physicians, discharge planners, and other healthcare professionals to support referrals.
• Serve as a liaison between the facility and referral sources, ensuring clear communication about services and resident needs.
• Participate in local events, health fairs, and other community activities to increase visibility and promote goodwill.
• Marketing & Admissions Support
• Assist in executing marketing plans and campaigns to promote services offered by the facility.
• Maintain marketing materials and coordinate their distribution in both digital and physical formats.
• Support online presence efforts, including website updates and social media activity.
• Track and report data related to admissions referrals, campaign outcomes, and marketing performance.
• Collaborate with the admissions team to support tours, inquiries, and customer service follow-up.
• Skills & Knowledge Requirements
• Basic understanding of long-term care services (skilled nursing, rehab, memory care, etc.).
• Strong interpersonal and communication skills with the ability to build rapport easily.
• Organizational and time-management skills to juggle multiple projects.
• Familiarity with marketing strategies and tools, including social media and community outreach.
• Ability to maintain confidentiality and comply with healthcare regulations.
  
  
  

Qualifications:

• High school diploma or equivalent required; associate or bachelor’s degree in marketing, communications, or related field preferred.
• Previous experience in healthcare, marketing, or customer service is a plus.
• Proficient in Microsoft Office Suite and social media platforms.
• Must be comfortable working on-site at our Cheyenne facility, this is not a remote position.
  
  
  

Join Our Team:

At Polaris Rehabilitation and Care Center, we are committed to excellence in care and service. If you're enthusiastic about relationship building, enjoy creative outreach, and want to make a meaningful impact in your community, we encourage you to apply.