Marketing Manager

Location: Scottsdale, AZ

Department: Marketing

Reports To: Director of Sales & Marketing

Employment Type: Full-Time

Position Summary

The Marketing Manager is responsible for developing and executing strategic marketing initiatives to drive revenue, brand awareness, and customer engagement. This role requires a creative and analytical mindset, with expertise in digital marketing, social media, public relations, and event promotions.

Key Responsibilities

Brand & Digital Marketing:

• Develop and implement an integrated marketing strategy to increase brand visibility and drive bookings.
• Manage website content, SEO strategies, and digital advertising campaigns to optimize online presence.
• Oversee email marketing campaigns, promotions, and guest engagement initiatives.
• Monitor and analyze marketing performance metrics, providing data-driven insights to improve results.

Social Media & Content Creation:

• Lead social media strategy across Instagram, Facebook, LinkedIn, and other relevant platforms.
• Create compelling content, including photos, videos, and blog articles, to showcase the hotel’s unique experiences.
• Partner with influencers, bloggers, and travel writers to amplify brand reach.
• Engage with online audiences to foster community and brand loyalty.

Public Relations & Partnerships:

• Develop PR strategies to secure media coverage in travel, lifestyle, and hospitality publications.
• Maintain relationships with media outlets, journalists, and tourism boards.
• Coordinate press visits, media events, and promotional partnerships with local businesses and brands.

Event Marketing & Promotions:

• Plan and execute promotional events, sponsorships, and activations to enhance brand awareness.
• Collaborate with the Food & Beverage and Spa teams to market seasonal promotions and experiences.
• Develop marketing collateral, including brochures, digital ads, and signage.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in marketing, preferably within the hospitality or luxury travel industry.
• Strong knowledge of digital marketing, social media management, and content creation.
• Proficiency in SEO, Google Ads, Meta Ads, and email marketing platforms.
• Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva is a plus.
• Excellent communication, writing, and storytelling skills.
• Ability to work in a fast-paced environment and manage multiple projects.
• Passion for hospitality, travel, and delivering exceptional guest experiences.

Why Join Us?

• Opportunity to shape the marketing strategy of a premier luxury resort.
• Work in a stunning location surrounded by the beauty of the Sonoran Desert.
• Competitive salary, benefits, and career growth opportunities.
• Be part of a passionate and dynamic hospitality team.