Sales Manager - Celis Brewing
Nosh.com
Date: 3 weeks ago
City: Austin, TX
Contract type: Full time
About Celis Brewing
Celis Brewing is a legendary name in craft beer, founded by Belgian brewing icon Pierre Celis. Today, we honor that tradition by brewing award-winning Belgian-style ales and innovating for a modern market. As we grow, we’re looking for a driven, strategic, and personable Sales Manager to help us expand our presence across Texas and beyond.
Position Summary
The Sales Manager will be responsible for managing distributor relationships, growing on- and off-premise accounts, leading sales reps, and executing sales strategies that drive volume, visibility, and brand affinity. This is a hands-on role perfect for someone who thrives in the field, understands how to build meaningful partnerships, and loves great beer.
Key Responsibilities
Celis Brewing is a legendary name in craft beer, founded by Belgian brewing icon Pierre Celis. Today, we honor that tradition by brewing award-winning Belgian-style ales and innovating for a modern market. As we grow, we’re looking for a driven, strategic, and personable Sales Manager to help us expand our presence across Texas and beyond.
Position Summary
The Sales Manager will be responsible for managing distributor relationships, growing on- and off-premise accounts, leading sales reps, and executing sales strategies that drive volume, visibility, and brand affinity. This is a hands-on role perfect for someone who thrives in the field, understands how to build meaningful partnerships, and loves great beer.
Key Responsibilities
- Develop and execute sales plans to grow Celis brands across assigned territories
- Manage day-to-day distributor communication, including inventory, orders, goals, and pricing
- Support and coach sales reps, conduct ride-alongs, and lead by example
- Open new accounts and deepen relationships with key on- and off-premise customers
- Track and analyze sales performance, providing regular reports and insights
- Represent Celis Brewing at tastings, festivals, and promotional events
- Collaborate with marketing team to ensure alignment between sales programs and brand messaging
- Monitor competitive activity and identify new market opportunities
- 3+ years in beer, beverage, or CPG sales (craft beer preferred)
- Strong knowledge of the three-tier system and distributor dynamics
- Proven ability to open new accounts and grow sales volume
- Excellent communication, time management, and negotiation skills
- Self-motivated, goal-oriented, and highly organized
- Ability to travel regionally, including occasional evenings and weekends
- Proficiency in Microsoft Excel, CRM tools, and presentation platforms
- Must be 21+ and able to lift 35 lbs
- Competitive base salary + incentive
- Discounts on beer and merch
- A fun, tight-knit team passionate about craft and legacy
- Opportunity to be a key player in the next chapter of Celis Brewing’s growth
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