Director of Sales

About Pen Manufacturing (Metal Manufacturing)

Pen Manufacturing is a prominent player in the sheet metal, machining and welding fabrication industry, renowned for

delivering precision-engineered solutions. We are a fast growing and fast paced manufacturing company focused on

Water and Electrical Infrastructure, Roads/Bridges, Aerospace and many more industries.

Director of Sales

Company: Pen Manufacturing

Location: Anaheim, CA

Job Type: Full-Time

Expected Hours: 40 hours per week

Salary: $100,000-125,000k base and commission

Pen Manufacturing—a fast-growing industrial sheet metal and CNC fabrication company—is seeking a Director of Sales to lead our revenue growth strategy. This is a high-impact leadership role for a seasoned sales professional who thrives on building teams, scaling operations, and driving market expansion. If you're ready to shape the future of a dynamic manufacturing business, we want to hear from you.

What You Will Do

• Lead the Sales Function: Build, mentor, and manage a high-performing sales team aligned with company goals.
• Strategic Planning: Develop and execute sales strategies that drive revenue growth and expand market share in key sectors like precision sheet metal and CNC assemblies.
• Revenue Ownership: Set and manage sales targets, forecasts, and budgets; report performance to executive leadership.
• Customer & Market Development: Cultivate relationships with key clients and decision-makers; identify new markets and business opportunities.
• Sales Process Optimization: Oversee the full sales cycle—from lead generation to close—ensuring efficiency, consistency, and customer satisfaction.
• Cross-Functional Collaboration: Partner with estimating, engineering, and operations to align customer expectations with capabilities.
• Data-Driven Leadership: Leverage CRM tools and analytics to monitor KPIs, refine strategies, and improve conversion rates.
  
  

Who You Are

• Experienced in B2B Sales: 3+ years of total sales leadership, including at least 1 year in industrial or manufacturing sectors. You understand technical buyers and long sales cycles.
• Well-Connected: You bring a network of industry contacts—engineers, buyers, or ops leaders—that helps you open doors and build trust quickly.
• Goal-Oriented: You’re competitive, self-motivated, and consistently hit or exceed quotas.
• Strategic & Insightful: You qualify leads effectively, align needs with capabilities, and use CRM data to improve performance.
• Proven Closer: You’ve built a track record of turning opportunities into revenue and are ready for more.
• Strong Communicator: You tailor your approach to different stakeholders and foster long-term relationships.
• Reliable & Ambitious: You take ownership of your pipeline and are eager to grow in the industrial B2B space.
  
  

Why Pen Manufacturing?

• Career Growth Opportunities: Be part of a growing company where hard work is recognized and there’s room to take on more responsibility and advance your career over time.
• Meaningful Work: Sell quality manufacturing services that solve real problems for our customers—built on precision, reliability, and practical value.
• Visible Impact: Your sales efforts will make a direct contribution to our company’s growth and reputation in key industries like infrastructure, aerospace, and industrial equipment.
• Competitive Pay & Incentives: We offer a solid base salary plus performance-based commission, along with healthcare benefits and other essentials to support your success.
• Supportive Team Environment: Work alongside a dedicated, hands-on team that values professionalism, follow-through, and pride in what we build together.
  
  

Ready to Lead and Innovate?

If you’re a results-driven, ambitious sales professional who thrives in a high-stakes, high-reward environment, this is your moment to make an impact.