Sales Engineer

Winpak Lane Inc. is seeking dynamic results driven Outside Machinery Sales Representative (Heavy Equipment) responsible for driving sales growth through the promotion and sale of liquid packaging machinery. This role combines technical expertise with strong sales acumen to develop new customer relationships, maintain existing accounts, and generate revenue through strategic market engagement. The ideal candidate will have a deep understanding of packaging equipment, customer-centric problem-solving abilities, and a passion for delivering innovative solutions to clients across diverse industries (e.g., food, beverage, dairy, pharmaceutical, and medical).

Key Responsibilities

Sales & Business Development

• Identify and pursue new business opportunities and maintain long-term relationships with key stakeholders. Manage sales cycle from prospecting through contract negotiation and closing. Conduct client site visits, product demonstrations, and technical presentations.
  
  

Technical & Product Knowledge

• Maintain a thorough understanding of company product offerings, machinery specifications, and integration processes. Partner with Engineering, R&D, and Aftermarket teams to ensure accurate communication of equipment capabilities and requirements.
  
  

Customer Relationship Management

• Act as the key point of contact for customers, ensuring satisfaction through excellent communication, responsiveness, and follow-through. Collaborate with the service team to ensure customers receive exceptional support during and after project implementation.
  
  

Reporting & Forecasting

• Deliver accurate sales forecasts and contribute to annual budgeting processes. Track sales performance against goals and report progress to leadership.
  
  

Required Qualifications

• Education:
• Bachelor’s degree in business, or a related field.
• Experience:
• 8+ years of experience in outside machinery sales or business development within the packaging or capital equipment industry.
• Demonstrated success in complex, technical sales environments.
• Proven ability to manage sales territory and meet revenue targets.
  

Preferred Qualifications

• MBA or advanced coursework in Electrical or Mechanical Engineering is a plus.
• Fluent in English; Spanish fluency is a plus.
  
  

Additional Details

Skills & Abilities:

• Strong technical aptitude with the ability to understand liquid packaging machinery and integrated systems.
• Excellent interpersonal, communication, and negotiation skills.
• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook); experience with CRM systems is preferred.
  
  

Additional Requirements

• Ability to read engineering drawings, blueprints, and technical schematics.
  
  

Compensation Range

Annual Range $106,000.00 to $145,000.00. The compensation range provided is a general guideline only. Pay will be determined based on the candidate's experience and expertise and is subject to vary.

Why Winpak?

Benefits

Winpak is committed to providing comprehensive benefits to support the physical, mental, financial and social well-being of our employees and their families. Our benefit package includes the following:

• Medical, dental, vision & prescription coverage
• Travel coverage
• Disability coverage
• Voluntary life insurance
• Life and accidental death & dismemberment insurance
• Tuition assistance program
• Retirement savings plans
• A comprehensive employee and family assistance program which includes short term counselling, wellbeing coaching, financial and legal consultations services.
  
  

Winpak’s vision is to provide the best packaging solutions for people and planet. We are a leading supplier of innovative packaging solutions, known for providing high-quality products that meet the needs of a variety of industries, including food and beverage, pharmaceuticals, and consumer products. With a commitment to sustainability, safety, and excellence, Winpak continues to grow as a global leader in the packaging industry.

At Winpak, inclusion is one of our core values. We believe that an inclusive culture fosters a sense of belonging, drives innovation, and provides our brand with a competitive advantage. Our goal is to create an environment free from harassment and discrimination, and where every individual feels respected, valued, and appreciated.

As an Equal Opportunity Employer, we are committed to an equitable and inclusive recruitment process, evaluating applicants based on merit, capability, and qualifications related to the job - never on identity factors such as race, color, gender, age, sexual orientation, religion, disability, national origin, or any other protected status. To support this commitment, if you require any accommodation during the recruitment process, please let us know and we will work with you to ensure your needs are met.

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