Social Media Manager

Organization- Hyatt Regency Aruba Resort, Spa and Casino

Summary

The social media manager is responsible for enhancing the visibility and identity of hotel restaurants, bars, and the casino through strategic marketing campaigns and compelling brand storytelling using Facebook, Instagram, Google Business, and Whatsapp. The manager will lead integrated social marketing initiatives that captivate guests, spotlight our outlets, and drive measurable commercial success.Key to this role is the ability to create engaging content and build relationships with followers as measured by analytics performance.

Key Responsibilities

• Working with the Director of Marketing and Communications, develop and execute annual social media marketing plans for the outlets, with a strong emphasis on promoting F&B – ensuring alignment with commercial targets and brand positioning
• Be responsible for all brand, digital, and marketing activity across designated channels
• Manage content creation for outlet social media (paid and organic), ensuring all posts are on-brand, timely, and within budget
• Deliver targeted campaigns that drive both brand awareness and commercial results
• Conduct ongoing market research to stay attuned to culinary trends, guest dining behaviors, and competitor activity in the local hotel, restaurant, casino, and wider hospitality scene.
• Build strong local connections through influencer engagement and strategic partnerships
• Support overall commercial goals of the Sales & Marketing department.
• Collaborate closely with key departments to create campaigns that support outlet goals and enhance the guest experience
• Track campaign performance and manage marketing budgets to optimize ROI
  
  

Qualifications

Qualifications

• Strong background in marketing, communications, or brand management within the hospitality or F&B industry
• Skilled in multi-channel campaigns
• Proven ability to develop and execute impactful social marketing strategies and work with others in the development of wider-reaching goals
• Confident with digital tools and design software
• Creative thinker with a sharp eye for brand storytelling and visual identity
• Highly organized, proactive, analytical, and results-driven
• Strong communicator who thrives in cross-functional, collaborative environments
• Experience working with agencies, media partners, and influencers
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Strong creative and artistic skills with a proven ability to create, curate, and manage engaging content across various social media platforms
• Experience in responding on behalf of a business to comments, developing discussions, and fostering a positive online community
  
  

Desired Skills

• Proven experience managing social media platforms for a brand or organization
• Excellent written and verbal communication skills
• Strong understanding of social media best practices and trends
• Proven understanding of brand marketing
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva
• Experience with paid advertising across the Meta platform