Social Media Marketing Specialist

BOLD. BRAVE.RELENTLESS.

CLOTHING AND GEAR BUILT FOR PROs

ProSwag is on the lookout for a creative and results-oriented Social Media Marketing Specialist to drive our digital advertising efforts across Facebook, Instagram, and TikTok. This role is ideal for a strategic thinker with a proven background in social media advertising—especially in the apparel industry—who can blend data-driven decision-making with bold, engaging content.

Key Responsibilities

Paid Campaign Strategy & Execution

• Plan, launch, and manage paid ad campaigns across Facebook, Instagram, and TikTok
• Build performance-driven strategies that align with brand goals and resonate with our target audience Monitor ad spend and performance metrics to maximize ROI and efficiency
• Use A/B testing to refine targeting, creative elements, and messaging
  
  

Content Creation & Brand Consistency

• Design captivating visuals, videos, and copy tailored for social platforms and fashion-forward audiences Ensure a consistent brand voice and aesthetic across all channels
• Work closely with teams to produce high-quality creative assets Stay ahead of trends, algorithm changes, and platform updates to ensure top-tier content performance
  
  

Analytics, Optimization & Reporting

• Track and analyze key metrics using native platform tools and third-party analytics
• Deliver regular performance reports with insights and recommendations
• Monitor competitors and industry trends to spot opportunities for improvement
• Communicate campaign outcomes and strategy shifts clearly to internal stakeholders
  
  

Audience Growth & Engagement

• Define and refine target audiences based on behavior, interests, and demographics
• Develop strategies to grow social media followings and improve engagement rates
• Manage community interactions with timely, professional responses
• Collaborate with influencers and brand ambassadors to enhance reach and authenticity
  
  

Required Qualifications Experience & Skills

• 3+ years of hands-on experience in social media marketing with a focus on paid campaigns Demonstrated success managing Facebook, Instagram, and TikTok ads
• Deep understanding of fashion marketing, seasonal trends, and consumer behavior in the apparel space
• Skilled in using Facebook Ads Manager, Instagram Business Tools, and TikTok Ads Manager
• Proficient in analyzing campaign performance using Google Analytics, Facebook Insights, etc.
  
  

Technical Proficiency

• Strong command of paid media strategy and optimization best practices
• Familiarity with graphic design tools like Canva, Photoshop, or similar platforms
• Basic video editing experience for short-form content creation
• Knowledge of e-commerce integration, conversion tracking, and pixel implementation
• Experience working with influencer tools and platforms
  
  

Core Competencies

• Creative mindset with attention to detail Strong written and verbal communication skills
• Ability to juggle multiple campaigns and deadlines independently Analytical and solutions-oriented approach to marketing
• Quick to adapt in the fast-changing social media environment
  
  

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, or related field Experience with other platforms like Pinterest, YouTube, or Snapchat
• Familiarity with SEO as it applies to social media
• Certifications such as Facebook Blueprint or Google Analytics
• Experience with social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Background in fashion merchandising, retail, or consumer marketing
  
  

What We Offer

• Competitive salary based on experience
• Comprehensive benefits package
• Collaborative and creative work culture
  
  

How To Apply

To be considered, please submit:

• Your resume
• A portfolio showcasing successful campaigns in the apparel industry
• Case studies with measurable outcomes from Facebook, Instagram, and TikTok ads
• Creative examples of social content you've developed