Director of Marketing

Unite Health Share Ministries (UHSM) is a nonprofit, faith-based health sharing ministry that facilitates member-to-member health sharing among fellow Christians, serving as a connector to administer medical cost sharing. The UHSM mission is to help Christian families fulfill their God-given purpose to care for one another and to positively impact our communities. Headquartered in Norfolk, VA, UHSM takes a modern approach to health sharing that prioritizes holistic health and wellbeing. UHSM offers simple, fair, and friendly health share programs to its members.

About This Role

We are seeking an analytical and strategic Director of Marketing to lead the growth, positioning, and expansion of UHSM and WeShare brands. This role is about more than marketing – it is about reshaping the way Americans think about healthcare. This role will be responsible for building awareness, trust, and advocacy to make UHSM a standout name in the U.S. healthcare industry.

The ideal candidate will further grow the UHSM and WeShare brands into a modern, digital-first, and highly credible brand that resonates with today’s consumers. This requires a leader who understands consumer financial behaviors, decision-making patterns, and the power of AI-driven insights. This is a hands-on leadership role that demands a strong strategic mindset, executional excellence, and a data-driven approach.

Key Responsibilities

Performance Marketing and Cost Per User/ROI Optimization

• Lead performance marketing strategies that reduce cost per user and increase customer lifetime value.
• Oversee data-driven campaigns across digital, social, and traditional channels.
• Optimize lead generation and conversion funnels to maximize return on investment.
• Monitor and refine marketing initiatives based on campaign performance analytics.
  
  

Brand Execution and Engagement

• Develop and execute a national brand strategy that increases brand awareness, engagement, affinity, and customer loyalty.
• Implement brand strategies to enhance awareness, engagement, and loyalty.
• Ensure consistent messaging that positions UHSM as a credible and accessible alternative to traditional health insurance
• Drive a long-term brand-building approach that steadily grows UHSM’s subscriber base while reinforcing its reputation in the market.
• Drive initiatives that connect with key audiences such as health-conscious individuals, cost-conscious families, and faith-driven communities
  
  

Open Enrollment and Cyclical Marketing

• Plan and execute around open enrollment periods in the U.S., ensuring marketing efforts align with each phase of the cycle.
• Build a twelve-month strategy that follows a structured cycle: build-up to open enrollment, open enrollment period, post-enrollment engagement, and then repeat.
• Ensure marketing initiatives support each phase of the cycle, with clear targets for each open enrollment cycle.
• Develop marketing initiatives that simplify the health sharing concept and educate consumers on its benefits.
  
  

Market Expansion and Consumer Engagement

• Identify and engage key audiences, including health-conscious individuals, cost-conscious families and faith-driven communities
• Ensure brand messaging speaks to transparency, affordability, simplicity, community, and superior care access.
• Work with strategic Christian partners, influencers, and advocates of change to expand UHSM’s reach, credibility and deepen consumer trust in health sharing.
  
  

Team and Strategic Collaboration with Leadership

• Manage an in-house team and agencies overseas.
• Work closely with stakeholders to drive strategic initiatives, partnerships, and go-to-market strategies.
  
  

Required Qualifications

• Bachelor’s Degree in Marketing, Communications, or related field.
• 5+ years in leadership or managerial roles within marketing and lead generation/go-to-market strategies
• Proven success in implementing and optimizing multi-channel marketing strategies at scale.
• Strong background in performance marketing, consumer engagement, and brand management.
• Data-driven approach with experience in cost-per-user optimization and campaign ROI analysis.
  
  

Preferred Qualifications

• Master’s degree in Marketing , Communications, or a related field.
• 8+ years of leadership experience in marketing roles, particularly in healthcare, insurance, or related industries.
• Proven track record of developing and executing successful national brand-building strategies.
  
  

What we offer

• Competitive salary and benefits package, including health, life dental, and vision insurance, and 403(b) with company match.
• The chance to make a meaningful impact in the lives of individuals and families seeking affordable healthcare solutions.
• Great culture where you work with the founders and key stakeholders in a relaxed, but innovative atmosphere.
• If you are a creative, results-driven, and highly motivated individual with a passion for social media, we encourage you to apply for this exciting opportunity!
  
  

UHSM is an Equal Opportunity Employer. Our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business needs. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.